BRANDING PLAN FOR THE 2017-2018 ACADEMIC YEAR CREATIVE CONTENT | GRAPHIC DESIGN | PHOTOGRAPHY

THIS YEAR WE COLLABORATED AND CAME UP WITH A PACKAGE FOR EACH TEAM TO RECEIVE THIS PRESENTATION WILL BREAK DOWN EACH ITEM IN THE PACKAGE AND WILL ALSO SHOW WHAT EACH TEAM WILL RECEIVE.

WE HAVE BROKE DOWN THE AREAS WE ARE CONCENTRATING ON THIS YEAR AND WE ALSO HAVE LISTED WHICH SPORT WILL RECEIVE EACH SERVICE AND THE QUANTITY OF THE SERVICE.

WORD LOGO

EACH TEAM WILL RECEIVE A WORD THAT WILL DEFINE THEM AS A WHOLE. THE WORDS WERE CHOSEN BASED ON THEIR SEASON FROM THE PREVIOUS YEAR AND THEIR INTRODUCTION INTO THE NEW SEASON

BASEBALL

BOWLING

FOOTBALL

GOLF

MBB

SOFTBALL

TENNIS

TRACK&FIELD

VOLLEYBALL

WBB

BAG TAGS

ALL SPORTS RECEIVE A BAG TAG AS WELL AS ATHLETIC STAFF WHO TRAVELS. BAG TAGS WILL BE PAID FOR THROUGH EACH TEAM BUDGET.

T-SHIRT DESIGNS

POSTERS

EACH TEAM WILL RECEIVE A POSTER. POSTER WILL NOT HIGHLIGHT ANY ONE SPECIFIC PLAYER. THEY WILL ALL HAVE STOCK IMAGES FOR A PHOTO ALONG WITH THEIR WORD. SEE EXAMPLES BELOW

SOCIAL MEDIA PACKAGE

Each team will receive a package of social graphics displaying when they play, the result of the game and various honors that the team and the individuals receive.

GAMEDAY COVERS

FOOTBALL,VOLLEYBALL, MBB,WBB, SOFTBALL, AND BASEBALL WILL BE THE ONLY TEAMS TO RECEIVE GAMEDAY TRIFOLDS FOR THE 2017-2018 YEAR

BRANDING PACKET

THE BRANDING PACKET WILL SERVE AS A GUIDE FOR HEAD COACHES, VENDORS, AND STAFF FOR THE PROPER WAY TO BRAND OR DESIGN ANY APPAREL OR COLLATERAL WITHIN ATHLETICS.

PHOTO/VIDEO SHOOT

EACH TEAM WILL RECEIVE A PHOTOSHOOT AND RECEIVE A

FOOTBALL SPECIFIC EVENTS

NATIONAL SIGNING DAY, FOOTBALL BANQUET, 100 YARDS, PRO-DAY

SOCIAL TEAM

THE SOCIAL TEAM WILL BE RESPONSIBLE FOR THE COMPLETION OF MANY FORMS OF GRAPHIC DESIGN AND SOCIAL MEDIA PROJECTS FOR BCU ATHLETICS. THESE STUDENTS WILL LEARN AND HAVE AN ACTIVE ROLE IN COMMMUNICATING THE MISSION OF WILDCATS ATHLETICS; TO EDUCATE AND INSPIRE THROUGH ATHLETICS

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