“More than just a key resource for our business, water is a critical resource for the economic, social and environmental well-being of every community around the world. As the world’s leading brewer, we are committed to being a part of the solution to some of the growing water challenges in areas where we operate — but we know the scale of the global water challenge is bigger than any individual organization or sector, so engaging in collective action is a cornerstone of our approach.” -- Samantha Fahrbach, Global Director, Water & Sustainability Operations AB InBev
Barriers to effective water governance include:
1. Lack of incentives to make changes to a complex system
2. Fragmented institutions involved (e.g. water, environment, agriculture, municipal authorities), which increases transaction and costs
3. Lack of political will and public awareness
4. Lack of funding and investment needed to address the scale of the problem
5. Limited or conflicting information on which solutions will truly solve the problem
6. Geographical scope misalignment (e.g. even a small municipality is likely to have a watershed that expands outside its boundaries, with many diverse actors playing a role in either protecting or damaging the available water resource)
7. Responsibility mismatch – those that benefit most from improved water security are not always those in a position to take direct actions to safeguard it
Companies Investing in Nature: PepsiCo's Protection and Replenishment of Freshwater Sources
Securing water and protecting watersheds in Arizona is a long-term commitment. With support from PepsiCo, The Nature Conservancy is working to find solutions that work for the environment and for farmers and communities.
Learn more about TNC and PepsiCo’s partnership here.