Spinx: Carolina's Front Porch Logan Lyles, Ellison Dew and Charley Long

BEHIND THE IDEA

"Love the loyalty program, and the neighborhood aspect of a local company" - Elizabeth Caskey, 22, 2 year spinx customer
"If there is a restaurant connected to a gas station i will 100% choose that one over another" - Ellie Jennings, 21, Spartanburg local
"I just go to the first gas station i see when i am getting low on fuel" Chandler Dew, 21, Greenville local

WHO ARE THE MILLENNIALS?

Meet jack

Jack is a 21 year old student at Tri County Technical college. He not only goes to school full time but also works 20 hours a week doing construction at his uncle's company in Greenville. Jack is up by 5am Monday-Friday and out the door by 6am to get to the construction site on time. He’s the type of guy that is always first to take on any work at the site each day and brings his mama’s home cooked meals for lunch. After work, Jack drives his truck back to Clemson in order to make his night classes at Tri County. It’s safe to say Jack is a hard working guy and his family sure appreciates the extra income. Growing up in Powdersville, South Carolina, Jack is an avid Clemson fan. Every Saturday, Jack’s family tailgates outside Death Valley to support the Tigers. With family roots all over South Carolina, Jack couldn't imagine calling anywhere else home.

Meet Allison

Allison is a 22 year old nursing major at Clemson University. When she’s not on campus, she’s usually doing clinicals at the Greenville Hospital. Since she needs to be at the hospital by 6am, she’s often in a rush to make it there on time. Allison, is habitually late to everything, but prefers to say she's fashionably late. Allison grew up in Easley, SC although most of her family is from upstate New York. Although she may have a northern background, her appetite definitely has deep roots in the south. Fried chicken and okra are amongst her favorite foods and no meal would be complete without a glass of sweet tea.

TWO TOTALLY DIFFERENT PEOPLE BUT both EMBODY THE reality of culture in the south

our current connection with spinx

Strategy

Spinx: Carolina's front porch

"cOME ON IN"

We aim to put Spinx on the map for millennials by embracing Spinx's southern personality and making it the go-to pitt-stop of the south.

iNSTAGRAM CAMPAIGNS

"Gameday Matchup"
"Making life easier, one biscuit at a time"
"aT SPINX WE'RE FAMILY. AND FAMILY MATTERS"

spinx meetS waze

Let's talk about the app

Questions?

Credits:

Created with images by skeeze - "clasped hands comfort hands" • sonjalovas - "Porch" • sonjalovas - "Porch" • TheCulinaryGeek - "Classic Fried Chicken" • nateOne - "Thank You"

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