Strategy Suite Messaging and Graphics Library

OPPORTUNITY

The launch of the new Corporate Strategy created a need for many people to tell the story. Many teams were developing unrelated materials. The result was misaligned information share creating a lack of clarity. The Creative Solutions team initiated a cross functional effort to build a full library of consistent materials.

APPROACH

We started with a full audit of the existing graphics being used to tell the Strategy story. In partnership with the Communications Consultants, we were able to reach out to the business partners to share new proposed graphics. As a team, we began a dialog to refine the suite of materials. This iterative process allowed the Creative Solutions team to build the existing suite.

RESULTS

It took five rounds of concentrated efforts in cooperation with the Communications team and business partners to complete the final language and visuals. These materials were completed in time for the Board presentation and have been used throughout the year by our communicators and our PowerPoint design team. This suite of materials will continue to evolve with an update planned this year for more descriptive enabler language. The suite will be updated and shared with all users, to remain the standard baseline for these connected communications.

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