We are constructing a new communications platform for Norton, where we will begin with the Norton Family product, which is aimed at our target group and will clearly and in an inspiring way make Norton Family the obvious choice for protecting children and young people on the internet. The starting point will be that “Now Norton is making a stand against internet harassment”.
We are creating a video format with a debate/TV studio feel. This will enable us to step into the public sphere and create a meeting place for dialogue on the subject. Here we will involve a selection of profiles who will act as Norton’s ambassadors and create dialogue regarding the problem on the internet and the opportunities presented by the products.