The introduction needs to be very powerful and mysterious in a way and to my opinion we should not reveal that they are two from the start! We will also have to introduce our brand right from the start so we will first start with an opening shot of the plane flying over Cairo.
We will then have a point of view shot of someone entering the plane and the staff members welcoming them inside with branding clothes of Egyptair and happy faces with a genuine smile from the crew members. We get to see a family coming inside the plane very excited.
Then we see a shot where someone is laying down on the bed as if he's on a shezlong with one of Egyptair's magazine covering his face. We then suddenly see Hossam Habib's face coming out of it while the family enters the plane.
The family members seem very surprised and happy to see him and rush to take pictures with him while the plane staff help them and take the iPhone to capture the picture for them.
While this is all happening we see food being served to a seat in the back and after we capture the great food shots and the branding of Egyptair on the napkin, the camera goes up to reveal Shereen's face surprised from the noise in the plane and looking from her seat to see Hossam Habib and fans taking pictures.
Suddenly she takes the spotlight from him, because the family see her while taking the picture with Hossam Habib and they stop looking to the camera and their picture and run to take another picture with Shereen instead.
We see how Hossam Habib gets really jealous and starts opening the screen in front of him so he suddenly sees a video clip of his and Shereen's song on the playlist of the plane so we see him taking the folk and knife to play the tune of the song and starts singing the song very loud to grab people's attention.
This grabs Shereen's attention of course, so she gives a sneaky smile and finishes the last piece of food in her plate and stand up while the plane staff lady hands her the mic to sing along.
She will start singing when she hears their song and goes out to perform to take the spotlight from him and the passengers in a catwalk mega start attitude.
We start to see the passenger's reaction and interaction with the two singers and how people are very happy from what's happening and in complete surprise.
We will end the copy with one an announcement that is done from the plane that the food is ready and that all passengers should remain in their seats to be served. So suddenly people are placed in their seats waiting for the food and the two stars smile to one another in a shy face that the party is suddenly over and Shereen's go back to her seat.
We then end with our demo and narration describing the trip of Egyptair and we see the plane landing.
The look & Mood of copy
The look of this copy is very important as it is reflecting our brand and how neat and elegant it is. This will be shown from the picture that shows the audience the facilities and great hosting elements that this brand has.
Camera Movement & Techniques
The camera here will be very energetic and moving along with our starts to give the fun and light feeling of this copy, as the edit will be fast to fit the 30s duration. It will all seem very joyful and has a festive mood.
Lighting & Grading
Overall the shots will be very bright and clear to match the neat mood and give the audience the chance to spot the details of the plane facilities and services. Also an important element here are the food shots. They will be very stylized and appetite full. Finally there will be lots of beauty shots of the celebrities with great lighting to have Shereen and Hossam Habib look great and appear fancy for the audience.
The wardrobe will be of course mainly focusing on the two starts making them appear very fashionable and up to date. This will nevertheless not exclude the passengers and crew members as it is very important to show how the passengers are all topnotch people and the crew members need to be shown in complete elegance and neat nature.