Share A Minute departs from the idea that only school children from daycare or learning centers should be getting all the intention. Though they remain important than ever, the program also challenged our employees to search for sequestered communities where support from private sectors hasn't clearly been felt yet.
Jefferson Lambino, trade marketing specialist, led a complete team effort to deliver boxes of Cheeseburgers and FruTwists (one half of our brand of healthy juice drinks) to the children and attendants of Missionaries Charity in Davao City.
The children of Missionaries Charity have all been abandoned, and some were suffering from genetic disorders. A short visit from our team was enough to put a smile in their faces.
"I felt joy in their eyes as they adore the short but happy time with Bitoy - our mascot - and the Minute Burger Team. And at the very least, we shared a minute of happiness to the children, not just by being a visitor, or a friend, but also as people they long to have - a family," describes Jefferson.
In Porac, a small settlement of Aeta families were visited. The experience that Share A Minute brought to the community may have not been life-changing or newsworthy, but it did its job of sprinkling dashes of hope and inspiration to families struggling to find their place in a larger, often prejudiced ecosystem.
By all means, Share A Minute is a mature example of the brand's ability to diffuse itself away from the hot trend. There's nothing better than seeing a small communities coming together... with our CSR playing a key role from that happening.