General Motors Jinming ZhANG, Aaron Quinn, Jaime Harris, Belle Woolson, Rebekah Leybold

Introduction

  • Founded in 1908
  • Record sales this past year
  • Chevy Bolt, $30,000

Our Strategy

  • Partner with Walmart
  • DC charging stations
  • Will increase profits in the upcoming year
  • Cadillac branded electric car
  • Increased marketing

Why We Want to Implement This Strategy

  • Eco-friendly
  • GM is more accessible than competitors
  • Have the advantage of more dealership locations

How We are Going to Implement This Strategy

  • Charging stations within parking lots
  • Partnership with Walmart
  • Advertising
  • Cadillac Electric Car

Strategy Measurements

  • ROA: 4.18%
  • NPV: 4,961 million
  • IRR: 26.67%

Biblical Worldview & Conclusion

  • Numbers 35:33-34 NIV
  • "Do not pollute the land where you are. Bloodshed pollutes the land, and atonement cannot be made for the land on which blood has been shed, except by the blood of the one who shed it. 34 Do not defile the land where you live and where I dwell, for I, the Lord, dwell among the Israelites.’”

References

  • Cobb, J. (2016, June 10). Why The New Chevy Volt's Sales Are Only So-So. Retrieved April 18, 2017, from http://www.hybridcars.com/why-the-new-chevy-volts-sales-are-only-so-so/
  • G. (2015). General Motors 2015 Sustainability Report. Retrieved April 06, 2017, from http://www.gmsustainability.com/approach/environmental-management.html
  • Ingram, A. (2012, September 11). In defense of the Chevy Volt: How much does it really cost GM? Retrieved April 18, 2017, from http://www.csmonitor.com/Business/In-Gear/2012/0911/In-defense-of-the-Chevy-Volt-How-much-does-it-really-cost-GM

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