Integrated Marketing Communications Sequence in the Department of Marketing

If this is where you want to be...

Leo Burnett Group

Gatorade Mission Control

If you are interested in the CREATIVE side of marketing, including:

Advertising & Promotion
Strategy
Social Media
Brand Messaging
Creative Design
Sponsorships
Event Planning
Direct Marketing
Public Relations

Then, keep scrolling for more information about the IMC Sequence in the Department of Marketing.

Integrated Marketing Communications Sequence

IMC Sequence

What classes will I take?

Foundations of IMC

This introductory course covers a breadth of topics in IMC. Students focus on experiential projects, including promoting their own work and developing work for clients.

Developments in IMC

This course covers all the NEW topics in IMC. In addition to keeping up with new trends and happenings in IMC, students will create a personal website to promote themselves on the job market

Brand Me Project

Networking, professionalism and promoting yourself are key themes throughout all courses.

Rachel Hickey's Site

Creative Strategy and Design

This course uses the Adobe Creative Cloud Suite to design and create promotional pieces.

Examples include...

Illustrator Student Examples

Illustrator

Personal Logos in Illustator

Photoshop Student Examples

Photoshop

Before & After...do you see the ghost?

Cat Swap...

Classes in IMC Continued...

Digital Marketing & Promotion

In this course, you will use simulations and industry tools, such as Google, Hubspot & Salesforce to learn strategy and techniques for Digital Marketing including Keyword Research, Email Campaigns, Landing Pages & much more...

IMC Campaigns

This capstone course incorporates a semester-long project with a client to provide a full breadth and depth experience with an IMC Campaign.

What about electives for IMC?

Students can take electives across ALL areas of marketing including...

Advanced Marketing Analytics
Professional Sales
Sport Marketing
Services Marketing
...and many more.

What types of jobs?

Media/Agencies

Large, small, niche, event...

Corporations

McDonalds
Microsoft
Disney
Salesforce
...and many more.

Sport

Chicago Blackhawks'
Chicago Cubs
Northwestern University Athletics
Notre Dame Athletics

What should you do now?

Get involved, connect & learn more...

Declare IMC Major

Connect with Dr. Hulda Black

Appreciate

Credits:

Created with images by coyot - "school draw drawing" • pixelcreatures - "cms wordpress content management system"