Cyrus McCormick inventor of the mechanical reaper

"Trying to do business without advertising is like winking at a pretty girl through a pair of green goggles, you may know what you are doing, but no one else does." Cyrus McCormick

Cyrus McCormick:

McCormick grew up in the Shenandoah Valley in Virginia. At age 22 he finished the construction that his dad had began of the mechanical reaper in 1831. The reaper greatly improved the harvesting process for farmers, and many aspects of McCormick's reaper are still used on modern day ones.

"Work, work, work" - Cyrus McCormick's final words

McCormick's final words perfectly describe his attitude towards life. He was constantly at work, upgrading and improving his machines. In his first year of production, McCormick's factory produced 500 reapers. Less than 10 years later his company was pumping out over 22,000 mechanical reapers a year.

McCormick was also a big proponent of advertising. As seen in his quote from the beginning, he believed that doing business without advertising was one of the biggest wastes of time there was. His love for advertising helped propel the massive increase in advertising in the following century.

The Mechanical Reaper:

Before McCormick's reaper, grain was harvested by hand and the short harvesting season limited farm size and food availability. When the reaper was released, it was an instant success, and even won first place at the World's fair of 1851 in London.

Not only did McCormick's reaper increase harvest production, but it also helped the development of the Midwest. In the late 1840s, McCormick decided to move his company to Chicago, which was still an up and coming city. He did this based on a theory that the midwestern states such as Illinois, Indiana, Wisconsin, and the soon to be territories of Kansas and Nebraska were the future of American agriculture. His bet ended up turning out very well for him.

Credits: http://www.pbs.org/wgbh/theymadeamerica/whomade/mccormick_hi.html

Credits:

Created with images by wattpublishing - "Harvesting" • tpsdave - "tractor grain mixer rural" • D H Wright - "Harvesting near Wootton" • Bergadder - "bale straw agriculture"

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