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Helping to create new levels of employee engagement at the world's largest dedicated Ford dealer group.

TrustFord has an enviable reputation as an Employer of Choice; with a host of accolades from HR and industry followers and as one of the Sunday Times' Top 30 Best Big Companies to Work For.

“But we haven’t achieved this level of success alone, and playing a consistently important role in our success has been SGA."

"They have proved to us time and again that they have the dedication and capability to deliver major employee communications projects and have rightly earned their place as an invaluable extension of our TrustFord Family.”

Sharon Ashcroft, Group HR Director

Recruitment

As part of assessing candidates SGA created a suite of films that paint a picture of what they can expect from a career with TrustFord.

Working closely with their own in-house stars meant we could make films which were true to life, credible and on point.

Each film is different but complementary, and paints a picture of the role in a way that is appealing, informal yet informative.

“Showing candidates a glimpse of their future roles has become so much easier with our new Day in the Life films...and they can get to know the attributes and potential we're looking for."

".....SGA took the time to really understand our vision and crafted it into an engaging reality which captures the essence of what it’s like to be part of the TrustFord Family.”

Vicky Thornton Human Resources Support Manager

Induction

Every new member of TrustFord is made to feel valued at the Induction Academy.

This is a fortnightly, three-day full immersion residential onboarding experience where all new colleagues receive comprehensive education on the business and its culture.

Having this time set aside from the start means that every new colleague begins with a deep understanding of what TrustFord is all about.

TrustFord briefed SGA to create an experiential Induction event. The result was a carefully co-ordinated creative flow of presentations, videos, games, interactive tech and quizzes – all within a context of revolutionising the HR process.

In this way every new colleague really gets the picture about the business they’ve joined.

“Thanks for all your support in bringing our vision to life!”

Gary Norton Learning & Development Manager

Behaviours

TrustFord’s Purpose, Principles and Ambition is an overarching ethos centred on customer and colleague satisfaction that guides the whole organisation.

But without a clear visual demonstration of what that means the proposition was not going to be easy for employees to grasp what was required of them.

“We gave SGA the challenge of interpreting both positive and negative behaviours in a short film which would bring to life exactly what our employees need to do – in a way which would hit home at every level of the organisation.”
“Our internal communication of this PPA initiative has been transformed by this great film which cleverly makes an impact every time it is shown, because of the attention to detail and the quality which SGA was able to provide.”Sharon Ashcroft, Group HR Director

Sharon Ashcroft Group HR Director

Motivation

Bringing Managers and colleagues up to date with company initiatives and progress in social surroundings is an annual date in the company calendar.

SGA has raised the bar in terms of delegate experience and impact to provide a day of engaging content that helps get the message across to the 600+ attending.

Use of creative videos, voting apps, Q&A and live feeds along with scripted presentations keeps the sessions interesting – and the opportunity to showcase product never goes amiss.

Delegate feedback

"Absolutely fantastic day..."
"I think this event managed to impart a lot of information in an acceptable manner in a very short time and showed great flair. The best yet."
"My first conference and I found it a fantastic insight into the business."

Recognition

TrustFord recognises the brilliant achievements and hard work of colleagues across the business with an industry-leading awards evening.

Building on the momentum SGA have created over nine years of involvement, the Awards for Excellence is a highlight of the year for employees.

In developing relationships with TrustFord's key business partners, SGA have propelled their Awards evening for 300+ into a true night to remember.

"You really did a fantastic job ! We do attend quite a few customer events and yours are amongst the best. A fantastic evening" – BCA

SGA provide a complete solution. From the essential preparation, marketing to sponsors, venue and catering management, to on-the-night choreography and entertainment – as well as the creative, technical and logistical details to ensure success.

Sponsor feedback

“The SGA team are an absolute joy at all times, friendly and facilitating. We have been sponsoring and attending the event for 3 years. Without doubt it is just getting better and better. Thank you for a fantastic night.” Motability.
“It was a fantastic event, great atmosphere and entertainment." AutoTrader
“It was a privilege to be involved once again - no other dealer group that I am aware of has staff that display such genuine affection for each other’s success. Thank you once again for allowing us the opportunity to take part “ DSG Financial Services
In these and other ways SGA is proud to support our clients in driving employee engagement and financial returns. Every project we understake is bespoke and tailored precisely to your requirement. Contact us on 01787 378422 or info@sga-uk.com to find out about how we can help drive employee engagement in your business with our expertise in Live Events, Presentations and Video.

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