Project Marvel Experience-athon Day 1 & 2 Readout
Adobe Experience-athons are all about engaging employees in using Adobe apps and services while creating knowledgeable brand ambassadors. When employees have a chance to use our products first-hand, they gain a better understanding of what it is like to walk in the shoes of our customers.
About Project Marvel
Key Success Metric
95% of experience-athon participants who responded to the survey had no experience or limited knowledge with Project Marvel
But close to 80% of those participants said they were likely or very likely to use Project Marvel in the future.
And, multiple employees asked if they could use Marvel right now for both work and personal use.
A few ideas from employees on improving the customer experience:
- Revert/undo option
- Drag and drop
- Cut and paste (from the web)
- Crop individual photos
- Change size (of text, pictures, icons), color (of icons), background (outside the themes)
- Create custom layouts
- Change the way images/text are animated (e.g., instead of always coming in from the left, I want it to do "dissolve," from up to down, etc.
Many of these suggestions are already in the Marvel backlog. If there’s a recurring theme though, it has to do with progressive user control. The team will need to strike a balance there with the “fast, fun, and friction-less” approach that has made the Marvel mobile apps so successful.