12+ Years of Award-Winning initiatives
Luxury Hospitality Technology & Marketing
Websites / Customer Resource Management / Custom Applications / System Integrations
Brand developer
Designing, Implementing & Building Customer Relations for 15 + Years for Clients Such As:
- Coldwell Banker Residential Brokerage - Regional & National Marketing
- Sacramento Convention & Visitor Bureau - Regional & National Messaging
- Downtown Sacramento Partnership - City Identity Rebranding
- Bravos Boyz Real Estate & Property Management - From Startup to #1
- Bespoke Island Concierge Services - Personalized Hospitality App
- Hix Island House - Caribbean's First Off-Grid Hotel
- Hacienda Tamarindo - A Boutique B&B
Managing Distribution channels
Curating "Hall of Fame", "#1" and "Top-Rated" positions in:
HomeAway / TripAdvisor / AirBnb / FlipKey
produced island's first Mobile Hospitality App
From Development to Deployment to Happy Guests
Internal and external applications integrating HomeAway Software, Kigo Property Management Software, Zoho Creator Database Systems & Google Docs
Marketing as many rooms on Vieques as the W RESORT
Easily competing with the largest single luxury hospitality entity using attention to detail and consistent branding and operating procedures.
Luxury RENTAL Properties
Laser-guided target marketing and white-glove service for maximum ROI.
Managing guest expectations & requests
Creating, leveraging & linking digital assets across all distribution channels.
STREAMLINED COMMUNICATiONS
Resulting in the highest trafficked and highest rated hotel & vacation rental sites on Vieques Island, PR.
Clear and effective communications between guests, owners and operations team members increases the earning potential of each transaction. Reducing total points of contact and developing efficient processes is the path to happy guests and owners.
Boutique Hotel Marketing
Rebranding from digital obscurity to #1 on TripAdvisor
Manage Social Media & ONline Presence
For 30+ Hotels & Vacation Rentals
Facebook / Instagram / Google / Twitter / HootSuite / ZOHO Social
Real estate photo & Video
Film / Edit / Deploy / Report / React
Internal communications, public announcements, training initiatives & customer eduction
Thank you for your time!
Credits:
Almost all images, websites and videos produced and filmed by Karl Alexander.