Welcome to truist field

Since moving to our new Uptown Charlotte home in 2014, the Charlotte Knights have welcomed more than 3 million fans to Truist Field (formally known as BB&T Ballpark). The Knights have hosted 133 sellout games and lead all of Minor League Baseball with an average attendance of 9,238 since opening our new stadium. In 2019 alone, nearly 600,000 people game through the gates of BB&T Ballpark!

Partnering with the Charlotte Knights is a fun, unique and memorable way to create brand awareness and to reach hundreds of thousands of potential customers each year. Whether you’re interested in advertising opportunities or hosting events at Truist Field, we offer many options to fit your needs and budget.

To speak with the Charlotte Knights Corporate Partnership team, call 704-274-8214

Continue scrolling to see examples of the assets available for partnering with the Charlotte Knights!


Main Videoboard Signage

One of the largest videoboards in all of minor league baseball, measuring 80' X 30' , the main videoboard is a prime spot that keeps fans attention during the entire game. During play, ads run in the right and left lower positions measuring 15' X 17' rotating in one (1) or two (2) minute increments throughout the game presentation.

Outfield wall signs

These permanent season-long signs have limited availability!

Truist Field features several locations along it's outfield wall, with prominent views for Knight's baseball fans. Approximately 200 square feet of impact advertising visible to the 600,000 fans that attend the Ballpark annually - only one of the eight (8) permanent outfield wall signs is available. Wall sign locations start down the left field line and are spaced across to centerfield. These signs routinely show up on player and in-game promotion highlights which include action photos and videos. Our live in-house feed will capture all the action, including your outfield signage, in the luxury suites and on the concourse monitors!


Our 8’ x 120’ LED rotational billboard, located on our right field wall, features in-game stats alongside sponsored billboards.


The Kids Zone located at the Center Field Gate has received an extreme makeover to take the family entertainment atmosphere to the next level. The Kid’s Zone is located at the Center Field Ballpark entrance and spans approximately 4,000 sq. ft. of family fun - the largest branding platform at the Ballpark overlooking Mint Street and West 4th Street.


A unique branding position located directly behind home plate in prime time view of the TV camera’s shooting the strike zone. The Dugout Suites are closer to the hitter than the pitcher’s mound


The Power Alley is where the “Heavy Hitters” hit the majority homers out of the Ballpark – this is the highest point at Truist Field and provides a prominent position to showcase your brand visible both inside and outside Truist Field


The Knights suite level not only has the sweetest view of the Charlotte skyline but it boasts a “whos’ who” of the Charlotte’s blue chip companies - the suite level branding faces the Uptowns skyscrapers and high rise condo’s


Truist Field features 16 monitors that are viewable as you walk along the inner concourse. We also have a large 35'x14' exterior videoboard facing Romare Bearden Park and one of the fastest growing sections of Uptown Charlotte that includes brand new residential, commercial and retail buildings - all with a direct view of our exterior videoboard!

GREEN GLOVE COMMUNITY PROGRAM Presented by duke energy

Did you know that Truist Field is the only LEED certified sports venue in Charlotte? The Charlotte Knights, with the help of Duke Energy and other partners, will take a leadership role in 2021 with the introduction of the Green Glove program to promote energy efficiency and environmental sustainability.


In-Game Promotions

Our creative, engaging, and entertaining mid-inning promotions are a great way to create brand awareness with our fans on a nightly basis.

on-site activations

Engage directly with potential customers at a space on our concourse or plaza dedicated to creating awareness and/or providing branded giveaways.

Ballpark Giveaways

Include your company’s logo on one of our co-branded giveaway items distributed to thousands of fans throughout the season.

Theme Nights

The power of our "Theme Nights" is the media inclusion and promotional opportunities leading up to each game as well as the in-game recognition. Theme Nights are a great way to give your business and/or charitable organization a larger reach.


The Charlotte Knights offer several print assets available for partnership.

  • First Pitch game program: Our free game program is distributed to fans as they enter through the gates of Truist Field at all home games. Approximately 100,000 distributed each season.
  • Pocket Schedule: Include your advertisement on a panel in over 350,000 pocket schedules which are distributed to businesses and fans throughout Charlotte.
  • Ticket Backs: Include your branding or coupons on thousands of ticket backs distributed to fans throughout the season.


  • Suites: The ideal space to experience the game with breathtaking views from the 1st base suite, 3rd base suite, or the "at field" level behind home plate while sharing unforgettable moments together with the entire group.
  • Hospitality Areas: Entertain your clients or employees in one of our great hospitality areas at Truist Field, perfect for any group or company outing. Each location offers a unique ballpark experience.
  • Group Outings: A group outing at Truist Field is a great way to entertain clients, reward employees, or just enjoy a game with your friends, family, school group, church, or youth team.
  • Season Memberships/Ticket Packages: Having Charlotte Knights season tickets gives you, your clients or your employees access to 70 Charlotte Knights home games and much more!

additional opportunities

  • Game Partnerships: Be the presenting sponsor of a Knights game, weekend series or one of many events at Truist Field. In-game assets include First Pitch and PA read/videoboard exposure opportunities.
  • Radio/TV: Broadcast your message on all 140 Charlotte Knights broadcasts on ESPN730.
  • Website: CharlotteKnights.com has been viewed an average of 2.8 million times each year.
  • Email Blasts: The Charlotte Knights have an email database of over 100,000 – a number that is constantly increasing. Per year, the Knights send an average of 4 million emails.
  • Social Media: Reach over 170,000 followers on our Facebook, Instagram and Twitter sites.

Thank you for your time in viewing the 2021 Charlotte Knights Partnership Opportunities.