Welcome to BB&T Ballpark!

Since moving to our new Uptown Charlotte home in 2014, the Charlotte Knights have welcomed more than 3 million fans to BB&T Ballpark. The Knights have hosted 133 sellout games and lead all of Minor League Baseball with an average attendance of 9,238 since opening our new stadium. In 2018 alone, nearly 620,000 people game through the gates of BB&T Ballpark!

Partnering with the Charlotte Knights is a fun, unique and memorable way to create brand awareness and to reach hundreds of thousands of potential customers each year. Whether you’re interested in advertising opportunities or hosting events at BB&T Ballpark, we offer many options to fit your needs and budget.

To speak with the Charlotte Knights Corporate Partnership team, call 704-274-8300.

Continue scrolling to see examples of the assets available for partnering with the Charlotte Knights


Main Videoboard

Our Main Videoboard is one of the largest digital scoreboards in all of baseball.

Outfield wall signs

These permanent season-long signs have limited availability!

BB&T Ballpark features several locations along its outfield wall, with prominent views for Knights baseball fans. Wall sign locations start down the left field line and are spaced across to centerfield. There is even a prime spot in our right field corner. Not only visible from the ballpark seats, these signs routinely show up on player and in-game promotion highlights which include action photos and videos. Our live in-house feed will capture all the action, including your outfield signage, in the luxury suites and on the concourse monitors!

Right field digital

 Our 8’ x 120’ LED rotational billboard, located on our right field wall, features in-game stats alongside sponsored billboards.

Additional Signage

BB&T Ballpark features 16 monitors that are viewable as you walk along the inner concourse. We also have a large 35'x14' exterior videoboard facing Romare Bearden Park and one of the fastest growing sections of Uptown Charlotte that includes brand new residential, commercial and retail buildings - all with a direct view of our exterior videoboard!


In-Game Promotions

Our creative, engaging, and entertaining mid-inning promotions are a great way to create brand awareness with our fans on a nightly basis.

on-site activations

Engage directly with potential customers at a space on our concourse or plaza dedicated to creating awareness and/or providing branded giveaways.

Ballpark Giveaways

Include your company’s logo on one of our co-branded giveaway items distributed to thousands of fans throughout the season.

Theme Nights

The power of our "Theme Nights" is the media inclusion and promotional opportunities leading up to each game as well as the in-game recognition. Theme Nights are a great way to give your business and/or charitable organization a larger reach.


The Charlotte Knights offer several print assets available for partnership.

  • First Pitch game program: Our free game program is distributed to fans as they enter through the gates of BB&T Ballpark at all home games. Approximately 100,000 distributed each season.
  • Pocket Schedule: Include your advertisement on a panel in over 350,000 pocket schedules which are distributed to businesses and fans throughout Charlotte.
  • Ticket Backs: (sold out for 2019) Include your branding or coupons on thousands of ticket backs distributed to fans throughout the season.


  • Suites: The ideal space to experience the game with breathtaking views from the 1st base suite, 3rd base suite, or the "at field" level behind home plate while sharing unforgettable moments together with the entire group.
  • Customer/Employee Events: Entertain your clients or employees in one of our great hospitality areas at BB&T Ballpark, perfect for any group or company outing. Each location offers a unique ballpark experience.
  • Group Outings: A group outing at BB&T Ballpark is a great way to entertain clients, reward employees, or just enjoy a game with your friends, family, school group, church, or youth team.
  • Season Memberships/Ticket Packages: Having Charlotte Knights season tickets gives you, your clients or your employees access to 70 Charlotte Knights home games and much more!

additional opportunities

  • Event Partnership: Be the presenting sponsor of a Knights game, weekend series or one of many events at BB&T Ballpark including our Spring College Series. In-game assets include First Pitch and PA read/videoboard exposure opportunities.
  • Radio/TV: Broadcast your message on all 140 Charlotte Knights broadcasts on ESPN730.
  • Website: CharlotteKnights.com has been viewed an average of 2.8 million times each year.
  • Email Blasts: The Charlotte Knights have an email database of over 80,000 – a number that is constantly increasing. Per year, the Knights send an average of 4 million emails.
  • Social Media: Reach over 130,000 followers on our Facebook, Instagram and Twitter sites.
  • Dugout: (sold out for 2019) Static advertising located inside the team dugouts.
  • Batter: Sponsor a batter each time they come to the plate.


Thank you for your time in viewing the 2019 Charlotte Knights Partnership Opportunities.

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a copyright violation, please follow the DMCA section in the Terms of Use.