Opening day has come and gone and we are thrilled that baseball season, and Spring weather, is finally here. This is an especially great time of year for us as our excitement continues with NBA and NHL playoffs. This year, eight of our NBA and NHL partners have advanced to the post-season. With the spotlight on each of our arena venues, there is no doubt in my mind that we will continue to shine. We are also pleased to share that the NFL Draft is visiting our home town of Philadelphia in a few days and we are gearing up to manage all retail merchandise operations as well as assist with food and beverage for Draft weekend. Our dedicated employees at all of our accounts put in long, tireless hours and continue to exemplify the true characteristics of Service Stars. The stories in this issue outline notable accomplishments we've made together, including developing partnerships, innovation in food, beverage and retail merchandise, and awards our venues and our Service Stars have received.

Here is what we have been up to since the last issue:

  • Formulating mouthwatering menus and concepts for the 2017 MLB season
  • Taking every opportunity to give back to the communities we serve
  • Introducing new, innovative concepts throughout our portfolio
  • Expanding our retail footprint in existing venues and with new business
  • Setting the bar for excellence in customer service


Carl Mittleman


As an organization, Aramark cares about our people, we care about you, our partners, and we care about our fans. We are always looking for ways to show our appreciation, so in celebration of MLB Opening Day, I visited each of our MLB food and beverage venues and suprised lucky fans with a day of free concessions. Below is a snapshot of the experiences I shared with fans during my Opening Day tour. #CarlPays


Our chefs at our eight MLB food and beverage venues worked hard in the off season to come up with delicious new items for the 2017 season. These new items were featured in a press release that gained local and national media attention.

Introducing John Dough Pizza Co.

Our culinary and design teams have been developing and growing our line of proprietary brands. This baseball season, we introduced our newest concept, John Dough Pizza Co. Making it's debut this baseball season at Coors Field, John Dough is a quick fire pizza concept where guests can customize their after bake toppings, giving their pie it's own identity.

Zoom Food Expands in MLB

Innovation and technology continue to be major areas of focus as we strive to provide best-in-class services for you, our partners. Perhaps our most innovative concept to date, Zoom Food allows customers to place their order at self-service kiosks. After an order is placed, guests pick up their food at the designated pick up window and fill up their drink at the self service beverage station. This concept gives customers ultimate control and has been proven to decrease wait times, allowing for increased transactions during peak periods. Our Zoom Food concept has now expanded to four locations, as it is now a reality at both Citizens Bank Park (background image) and Rogers Centre (below).

Shake Shack opens at minute maid park

We opened our second Shake Shack location at Minute Maid Park on Opening Day as a part of a large center field renovation. Our recently formed partnership with Shake Shack gives us the exclusive rights to the brand in sports venues. We look forward to further expanding our Shake Shack footprint in the coming NFL and Arena seasons.


We teamed up with Topps, the exclusive trading card partner of Major League Baseball, to create a distinct set of baseball cards that celebrate some of the most iconic foods in baseball. The set features seven Aramark signature dishes that can be found around the ballpark this season.

Aramark Partners with World Renowned Mixologist

We partnered with Alchemy Consulting and master mixologist Joaquin Simo to create a new, craft cocktail concept, Elxxir. Elxxir made its debut at The Philadelphia Convention Center for Flower Show and at Phoenix Convention Center for the NCAA March Madness Final Four Fan Fest.


We are thrilled to continue growing our retail merchandise business through our new partnership with the US Tennis Association. Our retail team continues to raise the bar and will now manage all aspects of the retail operation at the US Tennis Center for the US Open.

Aramark Provides Retail Merchandise at NFL Combine

Our retail team recently managed all aspects of the NFL Shop at Combine, a four day event held in Indianapolis, Indiana. We brought 30,000 visitors to the Shop, successfully operating a 5,500 square foot store with 400 unique SKUs and 40 Combine specific SKUs. Next, our talented retail team will manage all aspects of the retail operations for the NFL Draft in Philadelphia.

Merchandise locker program piloted at wells fargo center

Our retail and marketing teams worked together to pilot a retail merchandise order pickup solution at Wells Fargo Center in Philadelphia. The technology allows fans to place merchandise orders online for pickup in one of the 11 designated lockers on game day. The lockers provide a convenient alternative for fans who do not want to wait in line at the team store.

Kauffman STADIUM Remodels

Team Store

This past off-season, we collaborated with the Royals on a total renovation of the Majestic Team Store. The 5,500 square foot store was completely gutted and built back from the ground up. Highlights include a 16’ garage door from the concourse that serves as the grand entrance, full LED lighting, a new, shiny blue floor, unique graphics that highlight the history of the franchise, and a new checkout area to improve the flow of fans through the Team Store.

Diamond Club

This off season, we also helped renovate the Diamond Club at Kauffman Stadium. Along with a whole new, upgraded design, we introduced many new and innovative menu items like jalapeño poppers, rotisserie chicken meals and liquid nitrogen spun ice cream. Our Executive Chef, James Mehne, was interviewed about the new Diamond Club; watch the video to see how we are taking premium to a whole new level.

Expanding Burger Kitchen

We are excited to announce the expansion of our proprietary Burger Kitchen brand in Minor League Baseball! Located at Victory Field in Indianapolis, this marks our second Burger Kitchen location after the original at US Bank Stadium. After showing great results in Minneapolis, we can't wait to see the success and impact it makes!


Our shareable, topped fry program, Share Your Stak, is back for the 2017 Major League Baseball Season! The program generates local and regional press for our venues in addition to providing a lift on average check. Watch the video below to see what our amazing chefs have created.


Participants and graduates of our Accelerate to Leadership program, a year long, post college development program, took center stage at NRG Stadium and the George R. Brown Convention Center for the Big Game Weekend in Houston, TX. Check out the highlight video of their work from the weekend below.

GET TO KNOW: Alison Birdwell

Alison with family in Galveston, TX
Regional Vice President - West Region

In a nutshell, my job is to: Support our teams on the ground in any way that I can to ensure that they can deliver great food, beverage, retail merchandise and service.

I am most proud of: The incredible things that my team accomplishes every day. From opening new venues, to planning and executing special events, to the creative ways they approach our business to deliver for guests and clients, their dedication and passion never ceases to impress me.

Favorite S&E moment:​ Super Bowl LI in Houston this year was a fantastic collaboration of our team in all areas. Being challenged to produce an event with so many moving parts across multiple venues is what makes my job so exciting. Having it all come together so well, watching the impact of our efforts contribute to the overall success of the event, and the positive feedback from fans and clients is the most rewarding feeling of all.

Red Rocks Amphitheatre (left) was honored with three awards at the Colorado Meeting and Events Best of Colorado Awards Ceremony. Of all considered, Red Rocks took home the Best Attraction in Denver Metro, the Best Meeting/Event Venue in Denver Metro and the Best Outdoor Meeting/Event Venue. Congratulations to our friends at Red Rocks!

Our teams at Kauffman Stadium and Arrowhead Stadium (right) received excellence in food safety awards from the Kansas City, MO Health Department. We are proud of our teams on the ground and we strive to continue elevating our standards for food safety.

{Top Left} Elizabeth Rivasplata, Executive Chef at Rogers Centre in Toronto, was selected to return to the Top Chef Kitchen for a second time. This time, she competed as a Top Chef All Star and battled against some of the most accomplished chefs from the past four seasons.

{Top Right} Erin Wishon, Senior Executive Chef, received a shout out from Chiefs super star safety, Eric Berry, in an interview regarding his decision return to the Chiefs. We are proud to have Chef Erin on our team and will continue to provide best-in-class services to the athletes we feed.

{Bottom Left} The Kansas City Convention Center is giving back by hiring graduates of the Culinary Cornerstone Program. The intensive, 30-week, 800-hour training program teaches the unemployed, veterans and the homeless kitchen skills and provides them with work experience, hoping to land them jobs upon graduation. We take pride in community outreach and hope to continue hiring Culinary Cornerstone Graduates in the Kansas City area.

{Middle Right} Our team at Red Rocks Ampitheatre successfully planned, promoted and executed the First Annual Red Rocks Brewfest and BBQ event. With a sell out crowd of 1,000, we helped generate over $50,000 in new revenue for the city and look forward to the success of this event in years to come.

{Bottom Center} Citi Field has partnered with an edible cookie dough company called DŌ. DŌ, Cookie Dough Confections, features flavored, edible cookie dough served in cups and cones like ice cream and has since become a viral, internet sensation.

{Bottom Right} We've expanded our partnership with Chef Andrew Zimmern to bring Sacca Pazzo to Kauffman Stadium. What is a Pazzo? Pazzo is a hand held pizza pie that's stuffed to order. Pazzo is a combination of great focaccia and fun delicious fillings, warm or cold.

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