The objective behind this initiative is to increase voter turnout in Fort McMurray, Alberta. The Fort McMurray Construction Association works hard every year to increase engagement at the polls amongst all residents. My job is to help them promote the initiative with the use of professionally designed materials and videos, and promoting them on Facebook. Below is an overview of the success we've had with this campaign.
2019 Provincial Election
The first thing we wanted to do was educate the general public on what the role of the Provincial Government is, and how it can impact their day-to-day activities. We created a Facebook advertising campaign to achieve this objective.
The ads were setup to target the general public living in Fort McMurray, Alberta. It didn't take long to start getting engagement from people...
We were very happy with the results of the first campaign we ran! A number of people visited our website and commented on our Facebook page. Below are some screen shots of the data provided by Facebook.
The next part of this campaign involved the development of a video about the importance of voting.
The video had great results! We had 44 new page likes, a reach of over 5300 and 48 post shares!