Content Strategy Moving Targets Marketing

Platinum Cabaret

The following pages outline the approach we will take to posting on your social media pages. It documents the main objectives associated with each platform as well as the tone we will use when speaking as your brand.

Fundamental

These posts are to highlight the core of your business: the dancers.

Business Features

These posts will feature certain specials you have going throughout the week. This is to keep current and new customers in the loop.

Promotional

In order to attract new members, we can create a sweepstakes to giveaway one of the VIP packages (depending on Arkansas's liquor laws and regulations).

Tone

The tone for Platinum Cabaret will be welcoming and approachable appealing to the persona of a customer who enjoys strip clubs and drinks. The purpose of your brand voice is to engage and entertain current and potential customers.

User-Generated Content

User-generated content is content (e.g., photos, videos, reviews) created by customers who use your products or services. Sharing UGC via your social networks has become a marketing game changer, because it builds trust and enriches the user’s experience. Knowing that advertisements are designed to show a business’s good side, prospects tend to view UGC as more credible and unfiltered — perfect for showing what the food and atmosphere is “really” like and priming them for a consistent in-person experience. We will be retweeting updates in the adult entertainment world and customer mentions.

Pinterest

We will design boards based on interests your ideal customer has and what a potential new hire may what to know before applying. Each dancer will have their own board to feature their pictures. We will also have boards for tatted girls, stripper workouts, and pole dancing moves.

Instagram

Since Instagram is image heavy, our main focus will be to post images of the dancers. This will attract new customers while giving them an idea of what to expect in the club.

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