Loading

2016 SEASON OVERVIEW

Under the guidance of first-year Head Coach Adam Gase, the 2016 season saw the Dolphins finish with a 10-6 record and earn a berth in the playoffs for the first time since 2008. After starting the 2016 season with a 1-4 record, the Dolphins utilized a six-game winning streak to help put themselves in playoff position. With a new canopy and a modernized stadium, the Dolphins wasted no time establishing a home-field advantage at Hard Rock Stadium.

THROUGHOUT THE 2016-2017 SEASON, SABRA AND THE MIAMI DOLPHINS PARTNERED TO BRING THE SABRA BRAND AND PRODUCT TO MIAMI DOLPHINS FANS.

OFFICIAL DESIGNATION
IN-STADIUM ASSETS
IN-STADIUM ACTIVATION

OFFICIAL DESIGNATION

Sabra is the "Official and Exclusive Guacamole and Hummus partner of the Miami Dolphins"

IN STADIUM DIGITAL INTEGRATION

Sabra received 149.5 minutes of total Scoreclock exposure. Total exposure bonus of 117.5 minutes.
Sabra received video board recognition for our first preseason game at Camping World Stadium in Orlando. Total exposure: 15 minutes and 30 seconds.
StadiumVision R2 Banner ran for a total of 79 minutes. Total exposure bonus of 43 minutes. StadiumVision R1 Commercial ran for a total of 50 minutes. Total exposure bonus of 14 minutes. R1 Commercial spots also ran during three (3) University of Miami Home Games.

GAME DAY TAILGATE PLAZA ACTIVATION

Sabra activated on our fan plaza for the Miami Dolphins vs. Buffalo Bills game on October 23rd, 2016 / Total Game Attendance: 65,658

HARD ROCK STADIUM CONCESSION INTEGRATION

Sabra Hummus cups are sold in five (5) concession locations throughout Hard Rock Stadium. Each location includes Menu Board logo recognition.
During the 2016-2017 season we have sold 216 units.

MEMBERSHIP TAILGATE INTEGRATION

Sabra activated inside the membership tailgate for the Miami Dolphins vs. Buffalo Bills / October 23rd, 2016
Sampling included three (3) of the new Sabra spreads flavors: Garlic Herb, Honey Mustard, and Salt and Pepper

THANK YOU

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.