Our Purpose & Values

Shoprite Holdings Limited is an investment holding company whose combined subsidiaries constitute the largest fast-moving consumer goods (FMCG) retailer on the African continent and the Indian Ocean Islands, with operations in 15 countries.

While the Group’s primary business is food retailing, our offering extends to a broad range of goods and services including household products, furniture, pharmaceuticals and financial services amongst others.

At the heart of our offering is an unwavering dedication to providing the lowest prices in a world-class shopping environment to people of all income levels across Africa.

We aspire to be Africa’s most accessible and affordable retailer. We enable access to quality consumer products and services, as well as job opportunities to the communities in the countries we serve. Our low-cost approach enables our affordability promise and has been the foundation of our business for almost 40 years. We are relentless in our efforts to keep our business efficient and sustain our cost advantage and price leadership, while creating value for our stakeholders and maintaining focus on strong governance principles and on leading ethically.

We have become the number one retailer in Africa and the largest private-sector employer in South Africa through a steadfast commitment to the values we hold dear. We aspire to become a global leader in customer service, putting the customer first in everything we do.

Aiming to be Africa’s most accessible and affordable food retailer.

Doing the right thing and doing it right

At the Shoprite Group, we are passionate about:

• Good customer service: We aim to be the global leader in customer service by putting the customer first in everything we do and ensuring that every customer leaves the store happy. We empower employees to do what is necessary to ensure our customers are satisfied.

• Being a business with heart: We are aware that we are part of a broader community and we #ActForChange. We ensure that we remain relevant to and are trusted by the communities we serve through job creation, providing affordable products, lending a helping hand to those in need and feeding the most vulnerable.

• Integrity: We believe in treating all people, whether they are colleagues or customers, with respect. We believe in being accountable, keeping our promises and dealing fairly and honestly. We believe in earning trust through responsible and ethical behaviour. We believe relationships are for the long term.

Saving to share

At the Shoprite Group, we don’t waste. We:

• Have an unrelenting focus on keeping costs low to ensure that we deliver household goods to our customers at the most affordable prices.

• Strive for efficiency in everything we do. We can reduce our environmental footprint while saving costs for our customers by doing the most we can with as little as we can.

• Utilise surplus and distribute it to those in need.

Developing local

At the Shoprite Group, we contribute by:

• Investing in people: We invest in our people so that they invest in us. We believe that teamwork, career development, promoting from within and job security are foundations of a great workplace.

• Sharing our success: Our success allows us to impact positively on the economies of communities, regions and countries where we operate. We repay the support of our customers by giving back.

• Giving access to market: We are passionate about supporting and growing small local producers through procurement, providing access to our distribution network, education and logistical support.

• Embracing transformation: We believe in playing a role in the economic transformation of people in the countries we operate in through job creation, skills transfer, career development, local sourcing and social upliftment.

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