Revenue Generating IDEA • Experience The Ohio State University

For the 2017 Football season, we partnered with the Experience app to offer different fan experiences for two games.

The total revenue generated from two home football games was roughly $30,000.

Experiences that were offered

Blackwell High Five Tunnel $75 (10 available)

Buckeye Walk Experience $500 (4 available)

Early Entry into the Stadium $10 (500 available)

Kick-off Tee Runner $200 (1 available)

When our team kicked off one lucky kid got to run and retrieve the kick-off tee

North Rotunda High Five Tunnel $75 (20 available)

Fans who purchased this experience got to stand inside the North Rotunda which is a restricted area during the team walk to the stadium and high five the team as they came into the stadium

On-Field Carmen Ohio $500 (10 available)

Fans who purchased got to come onto the field with the team and staff and sing Carmen Ohio from the field

Personal message on the videoboard $200 (10 available)

Fans who purchased could put a special message on the videoboard in game

Photo with Brutus $25 (20 available)

Fans who purchased got to take a picture with Brutus in the home team tunnel

Pregame Field Access Pass $100 (50 available)

Pregame photo on the 50 $20 (250 available)

Pregame Home Team Tunnel Experience $150 (30 available)

Fans that purchased this experience were in the home team tunnel as the team entered the field during pregame

Spirit Squad Anthem Buddies $40 (40 available)

Stadium tour $15 (40 available)

Locker Room Tour $75 (20 available)

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