It's almost unbelievable that we have the honor to write a first-hand account of the Adobe Creative Cloud MAX conference. The week spent in San Diego seemed to have gone by more quickly than the plane rides taken to get there in the first place. The personalities met, hearing creative's wisdom, and the amount of information and inspiration we took in is something we have put aside for a couple of weeks, but are now ready to reflect on.
"The world around us is changing faster and more intensely than ever before. I think we could easily dwell on what's wrong in the world around us and feel hopeless. Or, instead, we could choose power - the power of creativity and design to make this world a better place. The power to captivate us with breathtaking color and to immerse us in the beauty of art on display…… to teach people young and old, and to raise awareness and advocate for change. To connect to the human condition halfway around the world and to move us and change our prospective and to bring surprise, joy, laughter, and to make someone remember this exact moment. This work, and all the work you do, reflects the artistry, the craft, the fashion, of people who are never satisfied with the status quo."
The opening keynote speaker Adobe CEO, Shantanu Narayen, set the bar of inspiration that rattled through me throughout the entire week, through every session, on my walks home, on my ride up the escalator. It made me ponder about how much creativity is within me and how much I want to show other people - I was literally on a creativity high. It drove me to want to execute my creative thoughts more, and to act on impulse. I felt this way especially when I heard genius creatives (as I like to call them) speak about their own work and how they believe they have impacted others with their thoughts, ideas, and passion projects. We (10,000 MAX attendees) heard from Zac Posen, Lynsey Addario(!!!!), Janet Echelman, and Quentin Tarantino on the big stage. The one speech that surprisingly stuck with me the most was Janet Echelman's, an experiential sculptor who genuinely wanted to bring comfort and a sense of place in public spaces. This particularly meant something to me as I am in the midst of completing a year-long Senior Project, a passion project that I was able to create on my own while also having it count towards course credit.