THE TRAILBLAZER PARTY AT HIMSS

THE TRAILBLAZER PARTY AT HIMSS Orlando, FL 2.21.2017

HIMSS is a national healthcare convention that brings together 40,000+ health IT professionals, clinicians, executives and vendors from around the world. Salesforce engaged Live Nation to help produce a blow out after party on the first night of the conference. Together, we created the "It" place to be and the must-attend party of the conference. This is how the event came together.

PARTY SET UP

Guests walked the blue carpet into a transformed Mardi Gras meets Miami vice setting. Both the VIP balcony and dance floor were decked out in Salesforce branding, blue lighting and mascots all within the B.B. King blues vibe.

LIGHTS, CAMERA, ACTION

The first 40 guests were rewarded with a surprise meet n' greet with Fitz and the Tantrums, the night's marquee band. Each attendee took home an autographed CD as a keepsake.

A brass band greeted guests at the start of the night and weaved through the crowds building up energy and excitement for the evening ahead.

Salesforce mascots - Einstein and Astro - also greeted and danced with attendees to the brass band ensemble.

Adorned with mardi gras beads and light up sticks, guests ate, drank and networked while waiting for the band to go on.

On a perfectly warm night, the outdoor patio was a popular place to hang out.

...and so was the trailhead, camping themed photo activation area.

The party in full swing as guests eat, drink, mingle and watch the brass band performance.

Half way through the evening, Dr. Josh took the stage. He welcomed guests and presented the Easter Seals with the Trailblazer Award. He also introduced the band, kicking off the dance party portion of the evening.

Fitz and the Tantrums lit up the stage with an electrifying performance. Guests were dancing and singing along for the full hour of their set.

Fitz and the Tantrums perform to a full house.

DJ Mick took the stage for the final hour. By the end of the night, the dance floor was on fire.

With over 900 guests in attendance, Salesforce filled B.B. King to capacity, making the evening a huge success and the talked-about event of the night.

"This is the first HIMSS party I've ever been to that doesn't feel like a HIMSS party." - Salesforce client

"LAST YEAR WE WERE JV; THIS YEAR our events are VARSITY level." - SALESFORCE EMPLOYEE

Thank you to everyone who made this event possible and we'll see you next year in Las Vegas!

Appreciate

Credits:

Christie's Photography

Made with Adobe Slate

Make your words and images move.

Get Slate