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AUGUST 13-16, 2020 media kit

« In 2019, the 1st edition of the Verbier E-Bike Festival was a real success, with 30 E-Bike brands proposing 1’000 E-Bikes to the 3’250 participants. Most importantly, the participants had fun, and discovered the magic of E-Biking, from hard-core enduro riders around the Mt-Blanc to Epicureans enjoying the Rando Gourmande. For 2020, our goal is to propose new trails in a bigger playground, more bikes, and more festivities. » Nicolas Hale-Woods, FWT & Verbier E-bike Festival CEO

MEDIA KIT SUMMARY

  1. The E-bike revolution
  2. The Event
  3. E-bike Test
  4. Rando Gourmande
  5. Discovery trails
  6. E-Tour du Val de Bagnes
  7. Bosch E-MTB Challenge by Trek
  8. E-TMB
  9. Stories ideas
  10. Verbier E-Bike Week-Ends
  11. Partners
  12. Contacts

The E-bike Revolution

More than a trend, a GAME-CHANGER for the whole bicycle industry...

The fastest growing segment of the bike industry : + 100% in 5 years

2,6 M E-Bikes sold in Europe last year

New powerful players coming from different industries (ex. BOSCH, Peugeot, Panasonic, Rossignol, etc.)

Sustainable trend expected by industry experts

Sales Parity E-Bike/Traditional Bike expected for 2026

The Event

Dates : August 13 to 16, 2020

Location : Verbier, Nendaz, Pays du St Bernard

The Verbier E-bike festival is a 100% electric event for everybody. During 4 days visitors of every level will get the opportunity to re-discover the mountains another way.

  • E-Bike tests
  • Rando Gourmande
  • Discovery trails
  • E-Tour du Val de Bagnes
  • Bosch E-MTB Challenge - NEW
  • E-TMB

Facts from the 1st Edition

  • 3’250 participants from 27 countries
  • 5’600 tests
  • 1’000 E-bikes
  • 30 brands
  • +60’000km ridden

E-bike Test

The biggest 100% E-Bike test center in the world !

  • 30 e-bike brands
  • 4 days non-stop
  • E-MTB, E-Road, E-Gravel bikes
  • Tests on real bike parks (blue, green, red and black tracks)

Rando Gourmande

Enjoy local food and traditions

  • Open to all
  • 5 "gourmand" stops: breakfast, apéro, lunch, dessert and beer
  • Easy tracks
  • New gourmet stops !

Discovery trails

Amazing sceneries to be shared with friends and family !

  • Circuits for every level (blue, green, red and black)
  • Half day or full day loops
  • New this year - a 2 days loop !
  • Possibility to ride with a professional guide
  • Very qualitative food zones in partnership with local restaurants
  • 2 new loops in Nendaz, with the possibility to add a "gourmet" option to one of the loop.
  • 1 new loop in Pays du St Bernard

E-Tour du Val de Bagnes

Full power !

  • Saturday, August 15 2020
  • 100% E-MTB designed tracks
  • 50km or 100km timed loops
  • Rankings for each categories
  • Attractive awards and prizes

Bosch E-MTB Challenge by Trek

A challenge for all !

  • Sunday August 16th 2020
  • A challenge for everyone, no matter how old, good...
  • A 35km long and 1000m uphill loop
  • A mix of uphill and downhill
  • Technicity, orientation, fitness and battery management are key

E-TMB

For true adventurers

  • A unique experience for hard core riders
  • 300 km // 12 000m D+ // 16 000m D-
  • 3 days : Wednesday 12th to Friday 14th
  • 20 teams of 2 riders
  • Timed over the whole Tour
  • Free route with compulsory waypoints and self-navigation strategies

STORIES IDEAS

Soft Mobility in Valais : Local developments promoting the use of e-bikes and soft mobility

The fast development of E-biking in Verbier : Jerome, bike shop owner in Verbier and part of the organising committee on how now most of his bikes are electrical.

Behind the scenes : Ludo & Sylvain the bike pros who make it happen, the extremely complex video production on the E-TMB, the organisers : organisers of FWT and Xtreme Verbier...

VERBIER E-BIKE WEEK-ENDS : E-BIKING ALL SUMMER LONG !

Every weekend, from the 4th July until the 27th September 2020, Verbier and the Val de Bagnes will live and breathe E-biking, while offering you 2 different ways to test e-bikes: The Rando Gourmande and the Discover Trails. Much more than just an e-bike rental, it is a true adventure surrounded by nature.

THANKS TO OUR PARTNERS !

Contacts

GLOBAL — Alicia Cenci | aliciacenci@gmail.com | +33 6 27 64 98 05 | +41 76 267 36 26

SWITZERLAND — F. Janet-Moreillon francine@verbier-ebikefestival.com | +41 79 834 17 18

Credits:

Keno Derleyn Kifcat