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Visuals on Social Media By: lucy sun and Stevie Gonzalez

Impact of Videos and Pictures

  • companies use visuals as a powerful tool for two-way communication with customers
  • If a piece of information is heard, 10% of it is remembered in three days as opposed to when information comes from a picture then 65% of it is remembered (Medina)

Personalization

  • photos become a visual way to tell a story

"it's a LIFESTYLE"

EXCLUSIVITY

  • showing behind the scenes of a company to humanize the brand

Credits:

Created with images by pio3 - "Abstract multimedia background made by different images bent." • Tomasz Zajda - "Food Photography" • LoloStock - "Female hands opening small notepad" • kritikadewan - "mocha" • everettovrk - "Women in costumes with movie equipment "

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