- UX = User Experience
- UI - User Interface (Bear with me. I am new.)
- I went outside of the course material to take a look at this. This is what I found:
Persona = “A persona represents a cluster of users who exhibit similar behavioral patterns in their purchasing decisions, use of technology or products, customer service preferences, lifestyle choices, and the like. Behaviors, attitudes, and motivations are common to a "type" regardless of age, gender, education, and other typical demographics. In fact, personas vastly span demographics” (O’Conner, 2011).
Figure 4: BUT WHAT DOES IT ALL MEAN???
My thoughts about this: Despite that O’Connor says that these span demographics, ignoring demographics tends to essentialize the experiences of those people who are traditionally marginalized. This the opposite of what should happen in education, at least from a culturally relevant pedagogical standpoint (Ladson-Billings, 2014).
I get that the attempt is to provide optimal customer experiences, but students are not customers, and this implies a capitalistic form of interest in stakeholders. Education should not be capitalistic (Freire, 1970; Giroux, 2004).
- What am I missing here? What about UX design and personas am I not picking up?
- Am I essentializing my students when I create personas? Is the data enough to eliminate essentialization? I don't know, but I am paying attention!
My App Idea: Institutional Alignment