In today's world, once someone crosses the threshold from adult to elder, they become almost invisible. This is especially the case for those who are impoverished and in poor health, which amounts to a large percentage of older people. For many, they spend their entire lives working hard and raising future generations, only to end up losing their basic human rights in their old age. Older people are being disrespected, discarded, and discriminated against far too often. The #BetterWithAge campaign wants to bring awareness to these issues, end the stigma around the natural aging process, and to increase the quality of life of the elderly.
- Get 200,000 users to engage with the #BetterWithAge hashtag on Facebook and Twitter
- Raise $500,000 in contributions for HelpAge International that will go toward sponsoring elders recovering from disaster relief.
- Reach 1 million total online votes for the winner of the #BetterWithAge Pageant