Now women wore dresses colored with pastels and neons with polka dots and stripes. Dresses for women had cinched in waists or were banded tighter around the waist to show off women's curves. Men wore leather jackets and suits, with ties in bright reds and blues. Magazines began to have more shirts, pants and casual dresses and less fancy dresses just for dinner. Older people were wearing fancier, yet casual clothing. The 1970s were a time of rebels, pop, punk and funk. (Probably around the time your parents were born). Now that people were familiar with color print, dresses and shirts were like modern art! Clothing had squares, triangles, swirls and frills. On night gowns, designers made womens nightware more appealing with embroidery and lace. Men wore fewer suits. Instead they wore more shirts and sweaters because the suits did not have as much of a bang as they used to. Mens nightwear became less feminine as “nightgowns were a thing of the past”.(1900 nightwear article). Men now wore things such as robes and sometimes just undergarments.
Fashion trends sometimes followed the release of a popular movie. Popular fashion shown in the movies was often the start of a fashion trend. The exercise era, which was around the late 1900s, was also known for starting new trends for what to wear. This was around the time when you saw disco outfits and bell bottom pants. Soon there were afros, rainbow shirts, fur and flowers. Usually most trends you see in the late 1900s came from the rich, movies or TV shows. Following the music video “Physical” by Olivia Newton John and Nike's infamous "Just Do It" advertising tagline, American’s sweated and jazzercised themselves through the era. Jane Fonda was everywhere, although she wasn't the only celebrity putting their workouts on VHS. Your mother may still have a copy of Debbie Reynolds' fitness video released in 1983, called "Do It Debbie's Way." Sweats, spandex, leg warmers and high top sneakers even became part of everyday streetwear ( The 80’s fitness craze by: Pam on the website GO RETRO!) Many people began to wear workout clothes as everyday dress to make a statement. Teens wore punk like makeup as well as wearing varsity like jackets and brightly colored leggings.
The 1990s welcomed the start of a new fashion era. It was the beginning of denim and crop tops and the start of more alluring clothing. This was a time of fishnets and denim shirts and pants. This was probably the birth year of an older cousin or sibling. This was also the time that the most iconic movies came out such as,”Clueless” and “Austin Powers”. Those movies sparked many ideas in the fashion industry. Business was booming with denims, skirts, shirts and crop tops. But as you also know the 1990s was also a punk year, the beginning of expressing what you believed in. Female teens would wear high waisted jeans (as we call today mom jeans), puffy long sleeves or sweaters tucked into their pants. Men would wear khaki pants with sweaters or leather jackets and jeans. But that was only the beginning of a brand new fashion era.