Is Your Website Up to Current Design Standards? Gain more clients through a modern, up to date website

Website technology has changed rapidly over the last year

Image building photographs ("hero" images) are now at the top of the website, and the header contains all important information such as address, telephone number and "request an appointment". Here's sample:

Responsive websites are now a "MUST"!

Call us for more information!

The Long Scroll is Here!

Gone is the notion that all content must be "above the fold" (above the bottom of the monitor). The long scroll has added a new dimension to website designs. The long scroll gives veterinary hospitals a nice large space for marketing their services. Best practice is to divide up the scroll into sections.

Does Your Website Have Rich Animations?

Rich Animations have added new functionality to websites. Animations are being used more and more to enhance a site's content, making the experience more interactive and entertaining. There are many types of rich animations.

A "display window"rich animation for a cat grooming page!

Increased Used of Image-Building Photos

Galleries and slideshows are an effective way to showcase multiple images without overburdening the users. These are great for hospital tours and pet galleries.

Are You Using Custom Photos On Your Website?

Custom on-site photography differentiates you from other local hospitals and allows clients and potential clients to discover your unique "brand". Use of stock photos is not recommended. Your veterinary brand has value, custom photography helps you increase its recognition in your community.

Custom on-site photography and videography is a must for digital marketing

Do You Have a Custom Hospital Video?

Custom video is an excellent tool for delivery of unique, specialized content for your veterinary practice. If a veterinary hospital is not using video as a marketing channel, it is missing an important client acquisition and retention tool. Video marketing is rapidly gaining popularity as a vital marketing channel when marketing to consumers, and studies are showing that it is vital to add video marketing in 2016.

Android and iOS apps available!

Gain direct access to your clients through a veterinary app!

A hospital app is a great way to keep in touch with clients. Apps need to be functional--NOT just a version of your (outdated) mobile website. If not's not functional, people are not going to be interested. Your mobile app doesn’t have to be of interest only to your current customers. You can get creative and come up with something that will attract the general public and put your brand name in front of them.

Search Engine Optimization and Online Reviews

If your website is not coming up high up on a Google search or does not have any Google reviews, your online marketing plan is not effective in today's competitive world.

Ready for an effective online marketing plan? You can have everything you saw in this brochure plus more!

Give us a call today for more information. Cheshire's full service marketing plan includes everything a veterinary hospital needs for effective online marketing:

  • Custom-designed responsive website
  • Android and iOS app
  • SEO and Local SEO Boost
  • On-site photo shoot
  • On-site video/video advertising
  • Search engine optimization
  • Social media integration
  • Unlimited 24/7 support, hosting
  • Unlimited email addresses
  • Usage tracking, Google analytics

Cheshire Partners

773-478-0631

4138 N. Kedzie Avenue

Chicago, IL 60618

www.cheshirepartnersllc.com

cathy@cheshirepartnersllc.com

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