The objective: export is a key focus for Twitter's Israeli team with 100% of their revenue coming from international campaigns. The aim of this event was to help double down on export leads and leverage Video for existing advertisers in Israel.
The idea: casual morning event held in the centre of Tel Aviv’s start up ecosystem. The entire program was export themed, focusing on the growth of cross-border purchasing, Twitter audience insights and product best practises. We finished with a session from Gigi Levy Weiss , Israel's #1 angel investor and former CEO of 888 holdings.
- Average rating for the event was 4.5 out of 5
- 800K new revenue generated within 30 days of the event