I work as a web developer for the Charleston County School District in Charleston, SC in the Department of Strategy and Communications. I am using this journal as a testing block for our new district website.

I was hired seven months ago to serve as a project manager for a major web design launch. I am using this journal as a testing block for our new district website.

Our district had encountered a major budget deficit and one of the major goals was to design a informative and transparent website. The old website was obsolete and provided a horrible user experience for the end user.
User experience is a simple concept, but I believe it sometimes can be made too complex. The feeling people have about your website and how that is either a completion or incompletion of your company's online goals and strategy.

Learning Journal: Building a Persona

I was excited to get the opportunity to finally use Adobe XD for something meaningful!

It is the last time that I will use this application until they change the interface

I am trained in InDesign, Photoshop and numerous other programs to do mockup applications and found this one to be the most basic, yet difficult to use. It is great that is easy to use for responsive design, but I don't see any extra competitive advantage.


I noted above that I am using the website our district recently launched as a testing board for this project. We are the second largest school district in the state of South Carolina and have the most diverse county in the state. Test scores routinely range from the top 1% to the bottom 1 %, depending on demographics. My persona is based on a character that is common in the district. I combined some of the traits that are present with some of our less affluent constituents including lack of internet access, page speed, and the ability to get around this massive district with numerous kids in our schools. Hopefully, it makes some sense. We did a large amount of research prior to embarking on the launch including making sure all demographics were taken into consideration.


Our main navigation layout with top level group being fixed to the top of the website.

"Our Schools" differs from the "List of Schools" category which links to all individual school websites i/o District landing pages.
Departments was a major task for us, we tried to separate departments from divisions, and academic from support services.
Media can be separated between Internal and External communications

Our Employees have the ability to directly login to the "Employee Portal" from the Home Page (pw protected)

Families was tough because areas overlap

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