A practical guide to ensuring your trademark search covers all the bases. There are many different ways trademark professionals go about clearing a trademark. Some people run a Google search and check the jurisdiction trademark database for exact matches and call it a day. Others may use a software platform combined with outside counsel to get their search reports. A majority of trademark professionals use a number of different resources and systems to piece together a picture of likelihood of confusion.
Decrease the likelihood of confusion and increase the likelihood of successful trademark registration by using this checklist when clearing your trademarks: