Generally, uncharismatic species receive less conservation support, potentially impacting their long-term survival.
To no surprise, charismatic mammals like Pandas, and other animals like birds receive the most public support, while insects and frogs receive the least.
Left: Endangered Fleay's Barred frog, restricted to small pockets of rainforest in northern NSW. (Photo: Wikimedia).
Twitter is widely used by many environmental NGOs, academics, scientific journals and organisations, the general public, and journalists. So we thought an understanding of what makes a threatened species popular on Twitter has important implications for conservation.
We decided to measure the level of public attention on Twitter for threatened fauna listed under the Australian Environment Protection and Biodiversity Conservation Act 1999.
Australia has an alarmingly high rate of extinction and a lack of public support is considered to have contributed to the two recent extinctions of the Christmas Island Forest Skink and the Bramble Cay Melomys.