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First Look: Hilton Coliseum Renovations Iowa State Unveils Hilton Coliseum Concourse renderings

Lit up at night, Hilton Coliseum will be a visual marvel. The improved exterior lighting will put a spotlight on a spectacular and revered facility at the entrance to campus.

There will be an abundance of cardinal and gold to celebrate Cyclone pride and energize the outer concourse at Hilton Coliseum.

The game-day environment gets another boost with dramatic, high ceilings fully decorated. But the real enhancement to "Hilton Magic" will be improved customer service through better fan flow and more concession points.

As a key athletics and university venue, it's critical that this renovation project also modernize and update Hilton's infrastructure and accessibility services. Those improvements are part of the $25 million project.

The wider concourses - roughly 50 percent wider than the current configuration - will improve traffic flow and provide permanent concession points of sale on the outer concourse.

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