Takeover Creative Specs

Creative Sizing

The Takeover is a dynamic unit that can transition between variable sizings & messaging. The unit can run with video or without however the main impact of the unit is in it's full screen display opportunities.

• Layered PSDs required for each design orientation • Brand Guidelines • Font Files Required • All file size limitations apply to font, image & audio

Desktop Creative

Max dimension: 1024x768 / Average dimension: 800x600

Max File Size: 2mb

Close Button: Must be located in the top right 50x50 pixels

Video: 4:3 or 16:9 / MP4, MOV or FLV / 10-30 seconds / 360 video supported

Creative Notes: This format performs at it's best when an introduction animation is launched prior to main visual to create a greater immersive feel. Recommended not to have any more than 4 videos in unit. Engagement opportunities that allow the user to learn about the brand through play often see the greatest uplift.

Mobile Creative

Portrait Dimension: 320x568 / Landscape Dimension: 568 x 320 (480 x 240 safe zone)

File Size: 150 KB Initial Load & 500 KB Max Load

Close Button: Must be located in the top right 50x50 pixels

Video: 4:3 or 16:9 / MP4, MOV or FLV / 10-30 seconds / Vertical & 360 video supported

Creative Notes: This format performs at it's best when an introduction animation is launched prior to the video start to create a greater immersive feel. Engagement animations such as swipe, shake or tilt typically see the greatest responses.

Tablet Creative

Portrait Dimension: 768x1024 / Landscape Dimension: 1024x768

File Size: 300 KB Initial Load & 1 MB Max Load

Close Button: Must be located in the top right 50x50 pixels

Video: 4:3 or 16:9 / MP4, MOV or FLV / 10-30 seconds / Vertical & 360 video supported

Creative Notes: This format performs at it's best when an introduction animation is launched prior to the video start to create a greater immersive feel. Engagement animations such as swipe, shake or tilt typically see the greatest responses.

Technical Capabilities

3D Creative & 360 Video
Video Hotspots & API Feeds
Motion Based Engagement & Haptic Opportunities (Haptic is currently limited to Android only)

Questions?

John.Macbeth@hoopladigital.co.uk

020 3096 1305

Made with Adobe Slate

Make your words and images move.

Get Slate

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.