Jose Valdes: Mexico’s Growing Protective Coatings Market “Five questions” interview series by jim kunkle, pcs

In the June 2018 issue of “Coatings World” the publication featured their overview of the global industrial coatings market, which has modest global growth, and is projected to continue through 2025. While the market growth is primarily driven by commercial and industrial demand in Asia-Pacific, there has been consistent year-over-year improvement within the Latin American market. Mexico has been leading that growth in Latin America and plays a key role in the 2025 global projections.

After reading the June 2018 “Coatings World” feature, I wanted to get a better perspective on the protective coatings market in Mexico and I reached out to Mr. Jose Valdes, business owner and SSPC’s first Master Coatings Inspector (MCI) in Mexico. Jose is the owner of “ALTAMIRA” and engineering, consulting, specification and, inspection firm, as well as “ICER”, an industrial and commercial contracting operation specializing in application of coatings and psssive fire proofing materials. In addition to being the first SSPC MCI in Mexico, Jose is certified as a Protective Coatings Specialist (PCS), and holds level three inspection certifications with SSPC, FROSIO, and NACE, additionally Jose is an Instructor for SSPC trainings and professional certifications, that are offered in Spanish.

SSPC Instructor Jose Valdes conducting a SSPC Protective Coatings Inspector (PCI) course in Monterrey Mexico offered by TWLIGHT S.A. de C.V. https://twilight.mx

Jim: Jose, tell me about Mexico’s economy and the protective coatings industry?

Jose: “Mexico is the 11th largest economy in the world (in terms of GDP, as measured by the purchasing power parity index) and is a world-leader in the design and implementation of steel structures. It is among the world’s most open economies, with one of the youngest and hardest-working labor forces.”

Jose conducting quality assurance protective coatings inspection

“Exports are growing and the value of Mexico’s total goods exports rose by around 10%, and manufacturing exports were up by 9%; all of this in a year in which world trade grew by only 3.6%. It is important to note that the majority of these exports were made by multinational corporations that are established and based in Mexico.”

“Foreign direct investments are also growing with an influx of up to 9% during 2017. All of this despite great uncertainty in the economic relations with the United States. In addition, reforms are already bearing fruit within the energy sector, which have seen a boost in private investment of nearly $80 Billion (USD).”

“These achievements are evidence of significant progress, but Mexico still faces some large scale challenges. The 2018 federal elections just held in Mexico are bringing a social change that’s driven by a growing percentage of the population. Newly elected officials are envisioning large investments in power generation, electric transmission, and in the oil and gas products to reduce the dependence on exterior international sources of refined products.”

Jim: How is the Mexican Government addressing the impact of corrosion on industries and your national infrastructure?

Jose: “Under the umbrella of Mexico’s new energy policy, an official agency was created to oversee the environmental and energy risks (ASEA: Agencia de Seguaridad Energia y Ambiente). This institution is being notified of every accident or risky event within the private and official oil and energy facilities. The Mexican government has been able to identify the main cause of onshore and offshore oil production accidents is directly related to corrosion issues and failures. As a result, the Commerce Ministry has issued a new mandatory program of Mexican standards (NOMS) that will cover the industrial coatings and corrosion risks, not just for national companies like PEMEX (oil), but for the whole industry (including foreign companies) with operations in Mexico.”

“State universities hat are located in the oil producing areas of Mexico are developing corrosion and maintenance prevention programs and trainings, so undergraduate and post graduate degree students can be trained and gain experience to address issues associated with corrosion.”

Jim: As an SSPC Instructor and SSPC Master Coatings Inspector (MCI) based in Mexico, what trends and/or needs do you see forthcoming in the protective coatings market in Mexico?

Jose: “The total consumption of paints and coatings in Mexico is forecasted to rise to over 998,000 tons by the end of 2018. With a total population of 120 million and rising purchasing power, Mexico attracts many foreign investors who then decide to settle and capitalize on the economy. It has attracted many multinational paint companies.”

“The two major drivers for Mexico’s paints and coatings market is construction output and growth in the nation’s manufacturing businesses. The architectural market remains the largest coatings segment in Mexico, corresponding to almost 70% of the country’s total demand. The overall prospects for the industrial coatings sector are also promising. General industrial, marine, and automotive coatings are all se to benefit from the government’s recently introduced energy policies reforms.”

“Both the government and Mexico’s “Paint and Printing Ink National Manufactures’ Association (ANAFAPYT)”, are attempting to encourage the use of environmentally-friendly coatings in Mexico. Today the majority of architectural coatings in Mexico are now water-based; however in the industrial sector, solvent-based coatings dominate. A key constraint to the development of new coatings technologies and fire proofing materials, is the absence of strict environmental and safety legislation in the country.”

Jim: How is the petition proces progressing for chartering the SSPC Mexico Chapter and how can current SSPC members and interested individuals and companies in Mexico join in the drive to establish the new chapter?

Jose: “As of today in Mexico, we currently have over eighty professionals that are SSPC members, and many have obtained SSPC trainings and certifications. By the end of 2018, we expect to have a strong group of members to petition SSPC for the first chapter in Mexico.”

“In the meantime, we are working with many international oil companies and global engineering firms to specify and require SSPC QP 1 (Field Painting/Coatings Contractor) and SSPC QP 3 (Paint Shop) certifications for industrial painting/coatings projects. Additionally, our membership in Mexico are promoting many SSPC craftworker training programs and protective coatings inspector certifications.”

“SSPC members in Mexico and companies interested in joining the petition drive for the new charter of SSPC Mexico Chapter, can reach me by email jvaldesaltamira@hotmail.com”

I’d like to say muchas gracias to Jose for taking time and answering my “Five Questions” and for the very informative interview on the protective coatings industry in Mexico.

The opinions provide within this interview in no way reflect any position(s) of SSPC: The Society for Protective Coatings.

Thank You for reading this interview, please stay tuned for more interview of key professionals in the global protective coatings industry. If you know a key professional that needs to be featured in this interview series, please contact me at kunkle@sspc.org

All photographs used in this article, were provided by Jose Valdes and SSPC: The Society for Protective Coatings. I would also like to thank “Coatings World” for their feature on the global industrial coatings market. You can view “Coatings World” online www.coatingsworld.com

Jim Kunkle, PCS is a staff member and Manager of Business Development with SSPC: The Society for Protective Coatings.

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Jim Kunkle, PCS


June 2018 (online) feature “Industrial Coatings Market” www.coatingsworld.com