And I’m not the only person with this opinion. There are studies to back me up. Two years ago, thirteen year old cancer patient and makeup guru, Talia Castilano lost her life to stage three brain cancer. In her YouTube videos, she often said that makeup was an escape for her and she also once quoted “makeup is my wig.” After she lost her hair to serious chemotherapy, Talia decided that she did not want to wear a wig because it made her feel fake. Nonetheless, she did enjoy wearing makeup because she felt it brought people's attention to her beautiful face and not her bald head. Talia showed her subscribers and followers that makeup can help you feel confident and more comfortable in your own skin.
During an interview with my mother, a 47 year old female lawyer, she said that makeup is her “savior”. She stated that, “Waking up at 5 in the morning, going to the gym, making lunches for my kids and heading to work can be tough on my skin.” she quoted during our recent interview. Later on, my mom stated that makeup makes her look more, “professional and ready to start the day.” Her personal favorites and must haves are a foundation with good coverage and glow to give her a nice and awakened look, a velvet- dusty rose eyeshadow for a bit of pigment. Last but certainly not least, my mom relies on her absolute essential, a voluminous mascara for a professional finish.
Let's face it, we’ve all seen those “power of makeup” memes, but none ever really compel you to buy the brand due to factors like photoshop and false advertising. Despite of that, none have been as inspiring and convincing as the one posted by the popular YouTube artist, Shalom Nchom. When Shalom was only nine years old an incident involving frying oil in her family's food store left her with serious burns all over her face, head and shoulders. But the treacherous disaster didn't end there. After a couple of months in the hospital she was let out, and began to see life in a different way. "People began to stare at me, or look at me in a nasty way," she told the YouTube world. "One of my neighbors, whom I used to play with, came in my house and when he saw me he ran away crying." Shalom stated. She was bullied very badly in middle school and always wore a scarf and a wig to cover up her scars. At age 13 she discovered makeup and started to watch many YouTube tutorials. “I started young, just so I wouldn't get made fun of at school” she said. At age 20 she was suicidal until she figured out that there were people in this world who were worse off than herself. This incredible and powerful woman shows us that makeup can transform you and let you embrace your natural beauty.
Researches have asked 42 female college students to imagine themselves in many different situations. They were required to either think of themselves wearing makeup or not wearing makeup. This study shows us that women who put themselves in various scenarios with makeup feel more confident than without.