It was at a hackathon at YSYS (Your Startup, Your Story), near the end of 2019, when Greener Beans started to take root with the question, “how do we incentivise consumers to change what they buy, in a way that has a positive impact on sustainable production?”
Over time, the idea started to blossom inside me. I found myself debating whether to stick to consulting, which paid the bills, or to follow my heart. The pandemic took the decision for me, practically wiping out all of my income as it did so. I often feel that a greater intelligence is at play behind the scenes, and so I took the hint and started networking to sow the seeds of my solution. I met my Co-Founder, Josh Ford, via LinkedIn. Not only did his skills complement mine perfectly (I’m definitely the ‘big vision’ guy, while he looks at the practical, but vital, steps we need to take), we also shared the vision of helping people make more sustainable choices.
Images © Robin Wyatt. Text © Gwyneth Jones.