OUR ESSENCE: ADVENTURE
Long-associated with the Pacific Northwest, adventure emerged as the central theme from the Discovery Phase of the creative process. This concept was culturally and contextually relevant, symbolizing the collective and individual journeys of all within the conference. As such, the new icon was designed to be an 'adventure badge' inspired by the region.
The three natural landmarks in the icon - evergreens, mountains, and waters - characterize the captivating landscapes of the Northwest and embody specific conference core values.
WATERS \ COMPETITION
From relentless ocean waves to stoic inland lakes, whitewater rapids, and crashing waterfalls, the pulse of the Northwest is in its waters. Dynamic and daring to be challenged, they mirror the wide range of emotions experienced in athletics and boldly express the competitive spirit.