At Adobe Spark, we spend a lot of time listening to our users through social media, research, and live events. The number one piece of feedback we’ve heard since Spark launched just over a year ago is that “branding” is paramount to your communication goals.
Spark is about storytelling, helping everyone communicate their ideas visually. And our users love how easy it is to create graphics, web pages, and videos. But we all want to tell our story in a way that is uniquely ours--injecting our own identity, look and feel, and personality into what we create. We’ve heard this sentiment over and over: “I want more control over themes.” “I’d like to add my logo.” “I want to create something that looks and feels more like me and my brand.” Now we’re ready to deliver with a new experience that gives you more creative control over your Spark projects than ever before.
Today we’re unveiling Adobe Spark with premium features, which lets you create and share branded stories in all three Spark formats: Post (for graphics), Page (for web pages), and Video (for video stories). Now everything you do in Spark can reflect your unique style.
Check out how it works:
A year ago we launched with the mission to empower anyone--from students to nonprofits to digital marketers and businesses--to transform their ideas into powerful visual stories. And that’s still our number one priority. The Spark you already know and love will remain free to use. Meanwhile, Spark with premium features is included with all Creative Cloud plans, or available for purchase as a new stand-alone plan here on the Spark website or in the Spark iOS apps. So how do you get started?
Just Three Steps to Brand Magic
It really is that easy. We’ve baked in design intelligence, so all you need to do is add your brand ingredients to get started.
- Upload a logo: If you don’t have one, Spark will auto-generate a simple one for you.
- Choose your brand colors: Spark automatically detects the colors from your logo, but you can customize your look by cycling through the suggested combinations or inputting the hex codes.
- Pick your fonts: Typography can be complicated, but Spark makes it easy by categorizing fonts by style. Browse from classic, natural, loud, clean, and modern fonts to find something that you like. We’ve created font pairs in each of these categories to set your content up for success.