How to build a Social Media Connection that Works master class series for independent hotels and hospitality businesses

Why should you join?

The Weekly Social Media Masterclasses will give you new ideas, tactics and strategies to grow your audience, increase your engagement, and acquire new customers consistently throughout 2017. Whether you’re a complete novice with Social Media, or you use it regularly.

Where is the Master Class held?

Join the FREE Weekly Master Class Online broadcast in my ¨Social Network ¨ Facebook Page.

Who conducts the Social Media Master Classes?

Master Classes are conducted by Sam-Erik Ruttmann, Hotel Specialist and Social Media Mentor.

Sam-Erik Ruttmann, Hotel Specialist and Social Media Mentor


Here is a selection of topics covered in the Master Classes

  • Observations how hotels are using Social Media.
  • How to build a Social Media connection that works.
  • Introduction to Social media platforms.
  • Digging deeper into each Social Media covering how to strategise, and analyse.
  • Live Video Revolution is here.
  • The 3 key factors to succeed on Social Media.
  • 20 ways to engage with your audience on social media.
  • TIps and Tricks how to manage the Social Media Jungle.
  • How to use the various Social Media platforms and make them work for your business.
  • How to allocate resources, and reasonable budgets to get top results.
  • The trends in Social Media.
  • Take the Social Media to a new level, for Recruitment, Guest retention, Customer Service.

The first weekly broadcast is on Wednesday January 11, at 4pm GMT (5pm Malta). Each broadcast will last 30-45 minutes, with Q&A at the end.

What is covered in the first broadcast

  • Observations how customers are using Social Media
  • Observations how hotels are using Social Media
  • Building a Social Media Connection that works
  • Q & A

Please press the below button, and it will direct you to my Social Network Facebook Page. Alternatively go to

In order for you not to miss any posts in my Social Network Facebook Page, follow these instructions:

  • Look for the ¨Like ¨ button and Press so it reads ¨ Liked ¨
  • Hover to next button on the right ¨Following¨
  • A menu will appear. scroll down to Notifications and press ¨ON (Suggested Live Videos) ¨
  • Press on the Pen symbol to the right of NOTIFICATIONS, and a menu will open up.
  • Under the ¨ Live Video ¨ heading, Click on ¨ All Live Posts ¨
  • Press DONE.
  • Now you will be updated anytime there is a post or Live Video starting

Follow me on Social Media

  • Twitter @sameriks
  • Instagram @b8bhospitality
  • LinkedIn
  • Pinterest @samerikr


Created with images by Elijah - "Social media doctor" • DigitalRalph - "Updated 2013 version of Brian Solis Social Media Engagement Prism gives us a fresh version of a classic tool for helping car dealers see the vision around social media as a customer relationship management (CRM) optimization tool..."

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