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HEAD OF THE CHARLES REGATTA October 21-23, 2022 | 400,000 Spectators | 11,000 Competitors | 2,000 Volunteers

"The Head Of The Charles Regatta is the Super Bowl of Rowing, this is America's Fall Rowing Festival" - Fred Schoch, HOCR Executive Director

A WORLD-CLASS HISTORIC EVENT

  • Head Of The Charles is the world's largest three day rowing regatta, founded in 1965
  • Supported by Governor Charlie Baker and Boston Mayor Michelle Wu
  • One of New England's top 3 attended annual events (Boston Marathon & Fourth of July Concert)
400,000 spectators throughout Regatta weekend
11,000 competitors from 25+ countries
2,000 volunteers over 3 days

Destination Boston

ACCESS TO BOSTON AND THE WORLD

  • More than 50% of spectators live within 5 mile radius of Boston
  • 87% of competitors travel 100+ miles to compete in the Regatta
  • 25+ countries annually participate in the event
  • $88 million per year to local restaurants, hotels and local businesses

Connect with the Event Audience

Highly Educated & Affluent

  • 70% have an undergraduate degree
  • 32% have a postgraduate degree
  • 9% have a doctorate degree
Spectators spend over $350 on average throughout the weekend
  • 20% earn over > $230k annually
  • 50% of spectators return to regatta annually

Decision Makers & Community Leaders

  • 48% have budget authority over corporate or business expenditures
  • 24% are heads of business
  • 76% volunteer for non-profit organizations
  • 37% serve as volunteer committee chairs or on a Board of Directors

The HOCR Gives Back

Head Of The Charles Regatta, Inc. is a registered 501(c)3 non-profit #04-3317489

  • HOCR x Gold Cup Charity Grant Fund launched in 2020 to provide $100,000 annually to rowing programs that primarily support diversity and inclusion efforts in under-resourced communities.
  • $81,175 raised for HOCR Official Charities in 2021; Community Rowing, Inc., West End House Boys and Girls Club, and Cambridge Community Foundation
  • $70,000 donated to the USRowing National Teams through the National Rowing Foundation
  • $25,000 in additional contributions to other organizations

OPPORTUNITY AWAITS

3 Miles of Venues along the historic 4,702 meter race course

Weld Exhibition at the midpoint of the race course - Experiential Marketing, Display & Product Sampling
Retail Sales at the Attager Row: Rowing & Fitness Expo at the Finish Line and main athlete staging area

Attager Row: Rowing & Fitness Expo

THE RETAIL SALES DESTINATION

  • 3-day sales destination near the race course Finish Line
  • Home to athlete staging, registration, awards and more
  • 45+ rowing product manufacturers in addition to corporate sponsors
Brooks Brothers annually sold over $250,000 of co-branded merchandise for 10 years
  • 75,000 visitors per day
  • Primary demographics consists of athletes, parents and alumni

Weld Exhibition

THE HOME OF EXPERIENTIAL

  • The can't miss stop of any national tour in the fourth quarter
  • Highest foot traffic venue at the Regatta
  • 100,000 attendees per day on Saturday & Sunday
LaCroix Sparkling Water sampled 20,000 units during the weekend
  • Space available from 10' x 10' to parking for multiple 18-wheelers

Proprietary Events

PRESENTING SPONSORSHIP OPPORTUNITIES

  • Reunion Village - alumni beer garden with 4,000 weekend attendees
  • Regatta Broadcast - online event presentation with over 150,000 viewers
  • FALS Bar - competitor relaxation area for 2,000 daily guests
  • Eliot Bridge Enclosure - ticked hospitality tent for 400 guests per day
  • Directors' Tent - premier VIP experience for 400 guests per day

Reunion Village

THE ALUMNI DESTINATION

Presenting Sponsorship available for 2021
  • Open to the public the Reunion Village is the largest ticketed beer, wine and food destination at the Regatta
  • 3,000 attendees per day
Sierra Nevada Brewing Co. has been the Official Beer Sponsor of the HOCR since 2013
  • One of the best viewing spaces along the Charles River
  • 25+ alumni organizations reserver 10' x 10' spaces to congregate

Regatta Broadcast

ALL NEW PRESENTATION LAUNCHED IN 2021

  • Opportunity to be the Presenting Sponsor of the HOCR Live Broadcast
  • 19 hours of coverage spanning across three days via YouTube Live
  • 150,000+ unique views in2021
Sponsor remote cameras along the race course & under bridges
  • 30/60 second spots, picture in picture ad integration (mid-race) and sponsored segments also available

FALS Bar

ATHLETE RELAXATION

  • Connected to the main athlete registration and awards center
  • High concentration of competitors, parents and alumni
  • Panoramic views of the Eliot Bridge to the Finish Line

Eliot Bridge Enclosure

RIVER'S EDGE HOSPITALITY

  • Ticketed hospitality tent upstream of the Eliot Bridge a short walk from the race course Finish Line
  • Guests enjoy all-day access, light breakfast and buffet luncheon with open bar
  • $260 weekend ticket / $140 per day
  • 400 guests per day
Aston Martin was the Presenting Sponsor from 2017-2019

Directors' Tent at Regatta Headquarters

INVITE ONLY HOSPITALITY

  • The premier hospitality destination of the Regatta located next to Cambridge Boat Club
  • Corporate sponsors, invited guests and local officials attend each year
Presenting Sponsorship available for 2021
  • Reserved tables available for corporate clients
  • Prior partners include; McKinsey & Co., Boston Celtics, Douglas Elliman, Normandy Real Estate, J.P. Morgan, Sentient Jets, etc.

HEAD OF THE CHARLES

OCTOBER 21-23, 2022

LEARN MORE AT hocr.org

Fore more information please contact:

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