State of Cable News section Summary

Prime time viewership increased for the first time in three years in 2015 for the three major cable news channels - CNN, Fox News, MSNBC.

Presidential candidate debates were a driving force in the surge of viewership for all three major cable news networks in 2015.

Daytime viewership increased by 9 percent in 2015 for the first time since 2012 for the major three networks.
Fox News was the revenue leader with a projected growth of 14 percent, or $2.3 Billion in 2015, followed by CNN by 6 percent, or $1.2 Billion, and MSNBC by 3 percent, or $518 Million in 2015.

How do Cable News Networks make money?

CNN was the leader in advertising growth with an 11 percent increase worth $377 Million in 2015. Fox was expected to increase revenue by 17 percent, or $1.4 Billion due to subscription fees in 2015
CNN, Fox News, and NBC, which shares resources with MSNBC, have bureaus operating internationally as well as domestically.

CNN remained the leader in number of bureaus operating internationally and domestically in 2015 with 31 editorial operations internationally and 11 domestically. NBC, which utilizes the same resources as MSNBC operates 11 bureaus internationally and 9 domestically, with presence in 10 extra international locations. Fox follows with 3 operations internationally and 11 domestically.

The Digital Age

In 2016, CNN reported they would be increasing their digital staff by 150 people. Fox teamed up with Facebook for the first Republican candidate debate in August of 2015

ComSource traffic data showed all three major cable news networks among the top 50 U.S. digital media properties in 2015.


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