MUMO START CUP MARCHE

WHAT IS MUMO?

  • Business idea.
  • It offers high value-added services in the field of olfactory marketing.
  • It works for private companies or public bodies.

HOW DID IT START?

  • 2012 - 2013
  • the project is developed as a corporate division of Centro Accessori SpA .
  • Then, it began to move by itself,
  • Now it collaborates within CANENERO Advertising Srl

Project of MUMO

2015: meeting with Dr. Roberta Grifantini create a "OLFACTORY IDENTITY" for each country and city.

TO REPRESENT AT THE SAME TIME:

  • TERRITORY,
  • LANDSCAPE,
  • TRADITION,
  • ART AND CULTURE.

“Olfactory Identity”

Company specialized in the making and study of identity of a trademark by its scent, integrating it into the corporate identity.

GOAL: link the identity of a location , with a unique aroma and unforgettable experience.

Fragrances of Acqualagna

13th november 2016:

51st National White Truffle Fair. Official presentation of “FRAGRANCE OF ACQUALAGNA" olfactory logo, the new fragrance with WHITE TRUFFLE NOTES.

Mayor Andrea Pierotti inaugurate the new fragrance with the Mumo exponents, who created the olfactory logo in collaboration with the University of Camerino and Professionals in the field of sensory marketing.

COMPONENTS

  • Emy Morelli, Leader
  • Luciano Barboni, Research
  • Roberta Grifantini, Planning & development
  • Elena Marcolini, Production & control
  • Canenero Advertising snc, Marketing & comunication

THE END

made by : ELENA LODI

Credits:

Created By
Elena Lodi
Appreciate

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