Derek CHA SweetFrog Founder and CEO

  • Born and raised in South Korea
  • Art and Frame Depot
  • 80 stores and $10M in revenue
  • Declining success and bankruptcy
  • Relocated to Richmond, VA
  • Sweet Frog was founded on Christian Principles
  • "FROG" Fully-Rely-On-God
  • Simplicity and low cost to start
  • #22 on Inc. list of fastest growing private companies during 2014
  • Over 356 Stores in 26 states
  • Not done yet

Ethical Impact

  • Never Compromised
  • Worked day and night
"We turned to God, and we prayed day and night for a new business venture that would thrive in this economy" -Derek Cha

"When we're considering opening a store, we look for a well-rounded market with plenty of young families, as well as a high density of nearby schools and churches."-James Denison

"The Christian atmosphere makes work a more positive place to be. It makes the workers get along better. Even when we make mistakes, we grow together by relying on each other's strengths," -Chelsea Kobinson

Biblical Integration

  • Strong Faith
  • "But as for you, be strong and do not give up, for your work will be rewarded." 2 Chronicles 15:7

"So do not fear, for I am with you; do not be dismayed, for I am you God. I will strengthen you and help you; I will uphold you with my righteous right hand."

Isaiah 41:10

Conclusion

  • Miraculous growth
  • Little to no marketing
  • Heavily reliant on social media
  • How did Derek Cha's Biblical principles help him become successful?
  • Is there anything we can take away from Derek Cha's example as an ethical business leader?

References

  • Kyger, H. (n.d.). SweetFrog serves up frozen yogurt, Christian principles. Retrieved December 05, 2016, from http://jcpatriot.com/arts-entertainment/2012/09/27/sweetfrog-serves-up-frozen-yogurt-christian-principles/
  • Nusser, N. (2011). Reinvention Reigns with Derek Cha. Retrieved December 05, 2016, from http://richmondmagazine.com/news/derek-cha/
  • Yogurt, S. F. (n.d.). SweetFrog Premium Frozen Yogurt. Retrieved December 05, 2016, from http://sweetfrog.com/
  • @. (2014). Cups frozen yogurt slated to open at Barracks Road. Retrieved December 05, 2016, from http://www.dailyprogress.com/workitcville/news/cups-frozen-yogurt-slated-to-open-at-barracks-road/article_9bf8edca-9664-11e3-b032-001a4bcf6878.html

Credits:

Created with images by orentodoros - "yogurt bar fruit gummi bears" • stevendamron - "frozen yogurt and fruit 5" • JeepersMedia - "Sweet Frog Frozen Yogurt, Manchester, CT. 8/2014 by Mike Mozart of TheToyChannel and JeepersMedia on YouTube" • aznsclboi - "yogurt cream healthy" • Steve Snodgrass - "Orange Leaf Frozen Yogurt Dispensers" • Gamma Man - "Sweet Frog Carytown" • moonlightbulb - "Froyo" • Gamma Man - "3D Sweet Frog Premium Frozen Yogurt"

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