A NEW MODEL THAT WAS LAUNCHED WITH A MODERN & IMPACTFUL CAMPAIGN. WE WORKED WITH PARISIAN ARTISTS, PARISIAN ATHLETES, PARISIAN SNKR NBHD DOORS TO CREATE A REALLY LOCAL CONNECTION. LUNAR CHARGE DEFINITELY CHARGED THE CITY…

DIGITAL CO-CREATIONS WITH 7 NBHD PARTNERS POSTED ON THEIR SOCIAL CHANNELS, BLOGS & WEBSITES. 1,4M INSTAGRAM REACH WITH THE RELEVANT AUDIENCE OF SNEAKER LOVERS. AMONG OTHERS :

WE MADE SURE THE LUNAR CHARGE WAS SEEN ON THE RIGHT FEET OF PROFILES THAT PERSONIFY THE NEW GENERATION OF INFLUENCERS

CONCERT @ ZENITH WEARING LUNARCHARGE LAUNCH EDITION. TEASING ON INSTAGRAM

PASSWORD: LC

MASSIVE POSTING ON SOCIAL CHANNELS

17 CLIPPINGS IN SELECTED PREMIUM MEDIAS THAT REACHED THE RIGHT AUDIENCE (BOTH DIGITAL & PAPER MEDIAS)

CONTENT CO-CREATED WITH HIGHSNOBIETY// FOR PARIS BY PARIS STARRING THE GATTI BROTHERS, TWO YOUNG PROFILES THAT EMBODY THE URBAN AND VERSATILE ENERGY OF THE CITY.

LAYVIN KURZAWA: FRENCH SOCCER ATHLETE PLAYING FOR PSG, STREET SAVVY & CONNECTED TO ENTERTAINMENT. THE BEST PLAYER TO REPRESENT PARISIAN YOUTH WAS LEVERAGED AS THE KEY AMBASSADOR OF THE CAMPAIGN.

WE WORKED WITH A PARISIAN AGENCY AND A PARISIAN STYLIST TO CRAFT AN HYPERLOCAL CAMPAIGN.

BIGGEST MEDIA INVESTMENT IN YEARS FOR FRANCE WITH

LEADING TO MORE THAN 42M CONSUMER CONTACTS THAT TOOK OVER THE STREETS & THE SUBWAY.

PHYSICAL CO-CREATION WITH 2 NBHD RETAILERS

Created By
NIKE FRANCE
Appreciate

Credits:

NSW NIKE FRANCE

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