Marketing Plan Dorota Nowak & Aleksandra Malachowska


Our mission is introduce the new eco-friendly way of living to self-conscious woman and delight them with effective make up cosmetics that are made only from natural and vegan ingredients.


We aim to become the most recognizable polish cosmetic brand. What is more we also want to keep expanding and reach foreign markets such as Germany, Switzerland and Netherlands within next 10 years.

Macro analysis

1. the cosmetic market overview

2. peste analysis

MIcro analysis

1. SWOT analysis

Competitors Analysis

1. Blue Ocean Analysis

Market Segmentation, Positioning & Targeting

1. Segmentation

The market divided into smaller groups of potential clients according to gender, age and lifestyle.

2. Positioning

People are willing to pay slightly more for an exclusive and high quality products.

The best choice is to focus on positioning all of the benefits of the products:

  • being eco-friendly,
  • using organic raw materials,
  • nourishing the skin from the inside.

3. Targeting

Young and health-conscious female in the age of 20-45

Older and health-conscious female in the age of 45-70

Marketing Strategy


  1. Lipstick
  2. Mascara
  3. Eyeshadow Patelle
  4. Face Powder
  5. Face Cream


Competitive Pricing Strategy

  • Price varies between 20-45 zł
  • Profit Margin 800-900%


  • on-lie shop
  • Brand's stands in shoping malls around Warsaw
  • Multiple Beauty Salons
  • Beauty Fares in Poland


  • Informative strategy
  • Loyalty building strategy

*The company invests in online marketing and runs promotion activities in beauty salons and shopping malls.

Financial Aspect

costs & revenues

Implementation & control

Neutre Organic Cosmetics aims to be a leader of natural cosmetics in Poland and expand its operations on foreign markets.

Thank you for your attention


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