Promotion Overview live 5 News marketing

On-air News Mentions

  • Live 5 News ran 33 spots ran over 8 days, including one in The Grammy‚Äôs (about a $1,500 value alone). Total value of all Promos: $6,495

In- Show Mentions

  • 6am Keyword announcement x 5 days- $2,500
  • Cocktails with a Cause quick mention in 7:30pm show 2/15- $250?
  • 5 Around Town Package on 2/17- $500

Total on-air value: $9,745

Social Media Posts

Live 5 News held a "Comment to Win" Contest for the Fan Experience Prize. The Comment to Win contest started on Monday, Feb 6 and ended Friday, Feb 10.

Leading up to the contest, a post was made on the Live 5 News Facebook to tease the contest. The post reached 7,000+ people.

The Comment to Win Contest was a success, it reached over 34,000 people. Total of Entries: 581

The second contest Live 5 News ran was "Text to Win." Every morning on viewers watched Live 5 News at 6 AM to hear the keyword of the day to text to a hotline to give them a guaranteed entry. The contest started Monday, Feb 13 and ended Friday, Feb 17.

Total of Entries: 1,264

Text to Win contest was posted on Live 5 News & Live 5 Insider social media accounts. Total of accounts: 6

Live 5 News also posted on Instagram & Snapchat. Instagram reached 300+ and Snapchat 30+

Game Night

With access to the rink, Live 5 News Digital took behind the scenes photos & videos to continue game promotion. All photos & videos were share on Facebook, Instagram & Twitter.

Fan Tunnel Facebook Live Video Reached 42,000+ people

Live 5 News talent also continued game promotion on social media prior and during the game on their Facebook, Instagram & Twitter Accounts.

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