On-air News Mentions
- Live 5 News ran 33 spots ran over 8 days, including one in The Grammy’s (about a $1,500 value alone). Total value of all Promos: $6,495
In- Show Mentions
- 6am Keyword announcement x 5 days- $2,500
- Cocktails with a Cause quick mention in 7:30pm show 2/15- $250?
- 5 Around Town Package on 2/17- $500
Total on-air value: $9,745
Social Media Posts
Live 5 News held a "Comment to Win" Contest for the Fan Experience Prize. The Comment to Win contest started on Monday, Feb 6 and ended Friday, Feb 10.
Leading up to the contest, a post was made on the Live 5 News Facebook to tease the contest. The post reached 7,000+ people.
The Comment to Win Contest was a success, it reached over 34,000 people. Total of Entries: 581
The second contest Live 5 News ran was "Text to Win." Every morning on viewers watched Live 5 News at 6 AM to hear the keyword of the day to text to a hotline to give them a guaranteed entry. The contest started Monday, Feb 13 and ended Friday, Feb 17.
Total of Entries: 1,264
Live 5 News also posted on Instagram & Snapchat. Instagram reached 300+ and Snapchat 30+
Live 5 News talent also continued game promotion on social media prior and during the game on their Facebook, Instagram & Twitter Accounts.