Our Farm Legacy:
In the early 1900s severe storms passed through Michigan, and farmers feared the weather would ravage their livelihoods. Michigan businessman George Whitaker grew tired of seeing countless neighbors’ farms go up in smoke from these sudden strikes of lightning. However, he knew many couldn’t afford the expensive fire insurance. So, he devised a revolutionary idea.
Whitaker designed a plan to sell lightning rods and insurance. Farm owners who purchased a lightning rod would receive an insurance discount, thus keeping them safe and secure in case of a loss.
He recruited local businessmen for the venture, and in 1908 the “Farmer’s Mutual Lightning Protected Fire Insurance Company of Michigan, Ltd.” was born.
Our businesses and coverage lines expanded through the years, sending us on a journey of growth and expansion which eventually led us to change our name to “Pioneer State Mutual Insurance Company.”
Throughout our history and continuing today, Pioneer State Mutual has been committed to our farming neighbors. We understand the need for trustworthy, comprehensive coverage. That’s why, just like our founders, we continue to offer both discounts for safe practices and reliable coverage to insure your farms and families.