ON 25 JANUARY 2017 NICE AND PUBLIC HEALTH ENGLAND (PHE) PUBLISHED FINAL GUIDANCE RECOMMENDING ALL CHILDREN AND YOUNG PEOPLE BE TAUGHT THE IMPORTANCE OF HAND WASHING AND MANAGING SOME COMMON INFECTIONS THEMSELVES.
THESE RECOMMENDATIONS AIM TO EDUCATE THE GENERAL PUBLIC IN HOW THEY CAN CONTRIBUTE IN THE BATTLE AGAINST ANTIMICROBIAL RESISTANCE (AMR).
Our news story was picked up and covered by broadcast, radio and print media. Professor Gillian Leng, deputy CEO at NICE interviewed by the Times, Daily Telegraph and Sky News.
Alongside the media coverage, we used NICE social media channels to share two short films. One of the films highlighted PHE's 'e-Bug' programme, which aims to educate children in how infections are spread and what they can do to prevent it...
The other film was an interview with Professor McNulty, member of the NICE guideline committee. She explains what AMR is, why we should all be worried about it and how we can help to ensure antimicrobials keep working for as long as possible...
Wednesday 25 January also marked the day NICE launched on Snapchat! The NICE communications team shared several ‘snap facts’ and developed a 'Snapchat story' throughout the day using pictures and emojis to explain how easily infections are spread and how quickly drug resistance develops...
The team also sought to attract an audience to NICE's account page through a central London geofilter (available in Soho, Covent Garden and Trafalgar Square), which encouraged Snapchat users to take a snotty-nosed selfie and join the fight against bugs...
The NICE Snapchat story was viewed more than 200 times and the geofilter reached nearly 5k people on a small budget of £500.
Internationally, 10 billion videos are watched every day on Snapchat. It is an effective platform for reaching ‘millennials’ (18-34 year olds), which is the biggest growing audience for NICE website news stories. The team are developing a strategy for how NICE can use Snapchat in the future.
We also shared supportive comments from the Chief Medical Officer, Dame Sally Davies and a couple of AMR infographics...
Our AMR guidance tweets made 76.5K impressions (compared to a daily average of 42.9K) and our AMR Facebook posts made nearly 5.5k impressions (compared to a daily average of 3k).