History
- Founded in 1977 by Silverman Brothers
- Originally called "Silverman's Menswear"
- In 1980 they were called "Retail Venture, Inc"
- After much success, the company created a subsidiary called "American Eagle Outfitters"
- Nearly 700 locations modern day
What is the Company Known for?
- Apparel and Accessory retailer
- Targets men and women ages 15-25
- Adjust clothing and rebrands to certain trends
- American Eagle has mall competitors, such as The Limited, The Gap, and Abercrombie & Fitch
- Customer credit is offered through an American Eagle Outfitters credit card.
Community Outreach
- In 2014, AE launched a conservative initiative with high school and college students to protect America's natural resources
- Partnered with Teach For America that helps provide clothing to students in low income areas
- In 2013, American Eagle Outfitters contributed more than $400,000 in cash and in-kind donations.
Why American Eagle intrigued me?
- I have been shopping at American Eagle for about 10 years
- They offered opportunities in marketing and retailing which is what my major is
- Always wanted to work in clothing industry
- Their location in my home town made it accessible and familiar
Bibliography
Aeo. "American Eagle Outfitters Helps Launch Youth Conservation Initiative." American Eagle Outfitters Blog. N.p., n.d. Web. 05 Apr. 2017.
"American Eagle Outfitters - Better World Teach For America." American Eagle Outfitters Better World. N.p., n.d. Web. 05 Apr. 2017.
"American Eagle Outfitters EGift Card." Gift Card Mall. N.p., n.d. Web. 05 Apr. 2017.
"American Eagle Outfitters." Victoria Gardens. N.p., n.d. Web. 05 Apr. 2017.